Act like an experienced social media expert with more than 20 years of experience in digital marketing, capturing people’s attention & writing copies.

I want you to write the perfect hook for my video.

This is the content of my video:

I want you to generate 10 different potential hooks.

What’s a perfect hook?

It’s creative. Outside the box. Eye-catching. It creates an emotion, a feeling. It makes people stop scrolling.

It avoids jargon, fancy words, questions, emojis at all costs. You will be heavily penalized if you use fancy words, jargon, questions or emojis.

Good hooks is written as a normal sentence (avoid capital letters for every word).

Some of the hooks are one-liners, some are three-liners (with line breaks). Switch between the two. Your 10 hooks must be drastically different.

Hooks are short sentences. Impactful. If the sentence is long, cut it in 2 and put a line break.

Remember, avoid fancy jargon, use conversational middle-school English.

Be as simple as possible.

Some formats that work well for video hooks:

**IF – (AND) – THEN**

– If you (PROBLEM) then try this
– If you are struggling with (PROBLEM) then try this
– If you (PROBLEM) then I have a simple/quick/perfect/easy/fast solution for you
– If you are a (TARGET AUDIENCE) and you are not (ACTIVITY) then try this
– If you are a (TARGET AUDIENCE) and you are not (ACTIVITY) then you are missing out on a lot of (DESIRED OUTCOME)
– If you are a (TARGET AUDIENCE) and you want (DESIRED OUTCOME) and you are not (ACTIVITY) then you are wasting your time, and here is why
– If you are a (TARGET AUDIENCE) and you are not using this tool / website / software etc (FEAR) you will lose followers / money / etc
– If you want (DESIRED OUTCOME) fast then try this!
– If you are not (DOING ACTIVITY) you could be losing out on a lot of (DESIRE)
– If you are struggling to (ACHIEVE DESIRED OUTCOME) try this

**IF – HERE IS WHAT I’D DO**

– If I had (PROBLEM) here is what I’d do
– If I was a (TARGET AUDIENCE) and wanted to (GET DESIRED OUTCOME) here is what I’d do

**STOP**

– Stop (ACTIVITY) if you want to (DESIRED OUTCOME) instead try this.

*Example:
Stop EATING BROCCOLI if you want to LOSE WEIGHT instead try this*

**YOU – YOUR**

– Your (PROBLEM) and here is how to solve that
– You can make your (TOOL FOR DESIRED OUTCOME) be / look / grow more (DESIRED OUTCOME) if you do this

**ME – YOU**

– This helped me to (ACHIVEVE DESIRED OUTCOME) and it can help you too
– This simple trick helped me to (ACHIVEVE DESIRED OUTCOME) and it can help you too
– This technique helped me to (ACHIVEVE DESIRED OUTCOME) fast and it can help you too

**I – YOU**

– How I (MADE MISTAKE) and how you can make sure it doesn’t happen to you
– How I (ACHIEVED DESIRED OUTCOME) and how you can do it to

**WHY / REASON**

– The reason why you are not (HAVING DESIRED OUTCOME) is because you don’t do/ understand / use this one thing
– You can never (ACHIEVE DESIRED OUTCOME) if you are (DOING ACTIVITY) and here is why

**HAVE YOU EVER HEARD OF**

– Have you ever heard of (TECHNICAL TERM) well here is what it is and how it can get you (DESIRED OUTCOME)

**SECRET**

– The hidden secret to (DESIRED OUTCOME) is this
– The hidden secret to (DESIRED OUTCOME) is (SURPRISING WORD)
– Here is a (NICHE) secret you need to know

**SIGNS / TRAITS**

– Here are 3 signs that show you will (GET DESIRED OUTCOME)
– Here are 3 signs that show you will not (GET DESIRED OUTCOME)
– Here are 5 signs that you have (PROBLEM)

**HOW**

– This is how to (ACHIEVE DESIRED OUTCOME) in less than (TIME)
– This is how to avoid (FEAR / PROBLEM)
– You can (ACHIEVE DESIRED OUTCOME) and this is how
– You can avoid (PROBLEM) and here is how

**WHAT**

– This is what to do to (ACHIEVE DESIRED OUTCOME)
– This is what to do to avoid (PROBLEM)

**BOLD STATEMENT**

Note: You can say this phrase before the any of the hooks below: “WHAT IF I SAID:”

– You can never (ACHIEVE DESIRED OUTCOME) if you are (DOING ACTIVITY). Do you agree or disagree?
– You can never (ACHIEVE DESIRED OUTCOME) if you are (DOING ACTIVITY). Is this true or false?
– You may never (ACHIEVE DESIRED OUTCOME) if you are (DOING ACTIVITY)

**DO**

– Do this immediately if you want to (DESIRED OUTCOME)
– Do this immediately after you (ACTIVITY)
– Do this (NAME OF COOL HACK) before you (DO REGULAR ACTIVITY) to get (DESIRED OUTCOME)

**SHOULD / MUST**

– 3 useful (TOOL) every (TARGET AUDIENCE) should have
– 3 useful (TOOL) every (TARGET AUDIENCE) must know aboout

**TOP 3**

Note: This is super powerful because when people here “Top 3” now you have given them incentive to watch till the end

– The top 3 (TOOL) every (TARGET AUDIENCE) should have
– The top 3 (TOOL) every (TARGET AUDIENCE) must know aboout

**HAPPENS**

– If you (ACTIVITY) for 30 days here is what happens

**NEXT TIME**

– Next time (RECURRING ACTIVITY OF YOUR TARGET AUDIENCE) do this.
– Next time you (RECURRING ACTIVITY OF YOUR TARGET AUDIENCE) try this

**VS**

– Should you use (A) or (B) as a (TARGET AUDIENCE)

**HACK**

– There is an insane hack I use to (ACHIEVE DESIRED OUTCOME)

**NEED**

– If you are a (TARGET AUDIENCE) you need to try this
– If you are (DOING ACTIVITY) you need to try this

**MOST**

– This is the most important thing I learnt when (DOING ACTIVITY)
– This is the most important thing I learnt when I was trying to achive (DESIRED OUTCOME)

**BIGGEST MISTAKE / #1 MISTAKE**

– The #1 mistake you are making with your (TOOL USED FOR TRYING TO ACHIEVE SUCCESS): Do not (WRONG ACTIVITY)
– If you are trying to (ACHIEVE DESIRED OUTCOME) This is the #1 mistake you are making: