Linkedin Content Tips
CONTENTS
Introduction To The Linkedin Content Bible……………………………… 11
5 Resource Giveaway Post Templates………………………………………. 18
Post 1: Explaining The Importance Of The Resource………………… 19
Actual Post: “Looking to become a better copywriter?”…………………. 20
Post 1: Template…………………………………………………………………….. 22
Post 2: A Story Of How The Resource Helped You……………………. 26
Actual Post: “🚀 60+ Facebook Groups for Marketers”…………………. 27
Post 2: Template…………………………………………………………………….. 29
Post 3: Proof That You Always Give
Resources That Provide Value…………………………………………………. 32
Actual Post: “🚀 Ultimate Organic Traffic Bundle 🚀”………………….. 33
Post 3: Template…………………………………………………………………….. 35
Post 4: Attribution To The Source Of The Resource………………….. 38
Actual Post: “5 Tools to Build the Perfect Landing Page 🏆…………… 39
Post 4: Template…………………………………………………………………….. 41
Post 5: How The Resource Helped Your Business……………………… 44
Actual Post: “Digital Marketing Audit Checklist &
114 Growth Tactics 🚀”………………………………………………………….. 45
Post 5: Template…………………………………………………………………….. 47
5 Viral Video Repurposing Templates……………………………………… 52
Post 6: A Video With A Lesson……………………………………………….. 53
Actual Post: “Don’t be afraid to reinvent the wheel.”…………………….. 54
Post 6: Template…………………………………………………………………….. 56
Post 7: A Video Parody Of Current State Of Affairs………………….. 58
Actual Post: “I’ve hired college grads,
self-taught marketers, as well as dropouts.”…………………………………. 59
Post 7: Template…………………………………………………………………….. 61
Post 8: A Video Of A Famous Leader’s Opinion……………………….. 65
Actual Post: “You know how many committees we
have at Apple? Zero. We’re organized like a startup.”……………………. 66
Post 8: Template…………………………………………………………………….. 67
Post 9: A Video Sharing A News Item Or A Popular Poll…………… 69
Actual Post: “The best ads of 2019 ranking is out.”………………………. 70
Post 9: Template…………………………………………………………………….. 72
Post 10: A Video Featuring An Interesting
Innovation Or Technology…………………………………………………….. 75
Actual Post: “This backpack lets you defy gravity!”………………………. 76
Post 10: Template…………………………………………………………………… 78
5 Slides Post Templates………………………………………………………….. 80
Post 11: Slides On Valuable Lessons For Business Or Life…………. 81
Actual Post: “What I Learned Growing an 8-Figure Business”……….. 82
Post 11: Template…………………………………………………………………… 84
Post 12: Slides On Your Opinion Or
Refuting Common Misconceptions………………………………………… 87
Actual Post: “Think SEO is dead? Think again.”………………………….. 88
Post 12: Template…………………………………………………………………… 90
Post 13: Slides Addressing An Issue Or A Pain Point………………… 94
Actual Post: “ZHow to Write Engaging
LinkedIn Profile Summaries”……………………………………………………. 95
Post 13: Template…………………………………………………………………… 97
Post 14: Slides With Examples For Professional Improvement…. 102
Actual Post: “Improve Your LinkedIn Profile Instantly 😲”………….. 103
Post 14: Template…………………………………………………………………. 105
Post 15: Slides With A Startup Pitch
Deck Before They Were A Big Deal……………………………………….. 109
Actual Post: “🔥Ever heard of a startup called Tinder?”……………….. 110
Post 15: Template…………………………………………………………………. 112
5 Image Gallery Posts………………………………………………………….. 115
Post 16: Images On How-To, Free Tips, Or Advice…………………. 116
Actual Post: “👉 Simple Ways to Create Facebook
Ads That Work”……………………………………………………………………. 117
Post 16: Template…………………………………………………………………. 119
Post 17: Images With An Attention Grabbing Tip For Virality…. 121
Actual Post: “How we get millions of views
per month on LinkedIn 🚀”…………………………………………………… 122
Post 17: Template…………………………………………………………………. 125
Post 18: Images Of A Popular Ad Or Marketing Technique…….. 132
Actual Post: “Genius ad examples y”………………………………………. 133
Post 18: Template…………………………………………………………………. 134
Post 19: Share Useful Freebie Resource
Of Marketing Formulas……………………………………………………….. 136
Actual Post: “✍ +60 Formulas to Grow
Your Influence on LinkedIn ✍”……………………………………………… 137
Post 19: Template…………………………………………………………………. 139
Post 20: Images For A Post With Resource Freebies………………… 142
Actual Post: “📊 9 Marketing Dashboard
Templates to Track Your Growth 📊”………………………………………. 143
Post 20: Template…………………………………………………………………. 145
8 Viral Founder Story Templates…………………………………………… 148
Post 21: Entertaining Listicle To Achieving Massive Success……. 149
Actual Post: “How I founded a multi-million-dollar
agency in six months”……………………………………………………………. 150
Post 21: Template…………………………………………………………………. 152
Post 22: Denied Major Opportunity For Better Culture…………. 158
Actual Post: “I rejected an offer from Uber”……………………………… 159
Post 22: Template…………………………………………………………………. 161
Post 23: Bad Boss Story With A Good Ending Twist……………….. 168
Actual Post: “My boss yelled at me in front of the whole office”…… 169
Post 23: Template…………………………………………………………………. 171
Post 24: State Unpopular Opinion And
Explain Your Reasoning………………………………………………………. 175
Actual Post: “I don’t care about your skills”……………………………….. 176
Post 24: Template…………………………………………………………………. 178
Post 25: Gary Vee-Style Rant About Excuses………………………….. 184
Actual Post: “I’m sick of hearing your excuses”………………………….. 185
Post 25: Template…………………………………………………………………. 187
Post 26: Put In The Work To Achieve A Proud Moment………….. 193
Actual Post: “I’ve been spending every weekend at the office.”……… 194
Post 26: Template…………………………………………………………………. 196
Post 27: Refused To Sell To See Your Long-Term Vision………….. 202
Actual Post: “I refused to sell my company for $10M.”……………….. 203
Post 27: Template…………………………………………………………………. 205
Post 28: Took A Risk To Prove That Age Doesn’t Matter………….. 210
Actual Post: “We hired an 18 year old as an intern.”…………………… 211
Post 28: Template…………………………………………………………………. 213
12 Bonus Templates Of All Types!………………………………………… 220
Post 29: Humor That Is Painfully Accurate……………………………. 221
Actual Post: “Love the power of skits and play to help
us build #empathy and gain visibility about what it’s like
to be in each other’s shoes. ”…………………………………………………… 222
Post 29: Template…………………………………………………………………. 223
Post 30: List Of Platforms To Grow Your Business………………….. 225
Actual Post: “💵 +90 Funding Platforms for Your Startup 💵”……… 226
Post 30: Template…………………………………………………………………. 228
Post 31: Email Templates For Business………………………………….. 231
Actual Post: “😲 25 Sales Email Templates To
Drive Leads and Business”……………………………………………………… 232
Post 31: Template…………………………………………………………………. 234
Post 32: Advice For Relatable Workplace Issues……………………… 237
Actual Post: “Sir Richard Branson vs Mark Cuban”……………………. 238
Post 32: Template…………………………………………………………………. 240
Post 33: Tips Or Principles To Follow In Brief……………………….. 243
Actual Post: “M 7 leadership principles to learn from an eagle.”……. 244
Post 33: Template…………………………………………………………………. 245
Post 34: A Discussion On A Viral Piece Of News……………………. 247
Actual Post: “This video went viral in the USA”………………………… 248
Post 34: Template…………………………………………………………………. 250
Post 35: Advice On Handling Work………………………………………. 253
Actual Post: “Knowing what to work on vs.
what to say NO to is one of the hardest things in business.”………… 254
Post 35: Template…………………………………………………………………. 256
Post 36: A Post On How To Get Rich Or Become Successful……. 259
Actual Post: “v Top 15 Richest People in the World v“…………….. 260
Post 36: Template…………………………………………………………………. 262
Post 37: Introduce A Concept, Opinion, Or An Observation…… 266
Actual Post: “Z There are visionaries and there are integrators. “….. 267
Post 37: Template…………………………………………………………………. 269
Post 38: A Relatable Post About Work Culture Or Employees…. 272
Actual Post: “r The greatest misuse of employee
trust is to take it for granted.”…………………………………………………. 273
Post 39: An Appreciation Post For Everyone………………………….. 277
Actual Post: “👧Empathy dries tears, builds teams, and scores points
👧”…………………………………………………………………………………….. 278
Post 39: Template…………………………………………………………………. 280
Post 40: A Post About Leadership Or Management………………… 282
Actual Post: “On leadership”………………………………………………….. 283
Post 40: Template…………………………………………………………………. 285
Post 41: How To Build A Company
That Changes The World……………………………………………………… 289
Actual Post: “How to build a company that
changes the world in 7 steps”………………………………………………….. 290
Post 41: Template…………………………………………………………………. 293
The End That’s All For Now, Folks!…………………………………………. 299
Ready For More?………………………………………………………………….. 300
About The Author………………………………………………………………… 303
INTRODUCTION TO THE
LINKEDIN CONTENT BIBLE
A Letter From the Author:
Houston Golden
Los Angeles, California
Hey there, badass entrepreneur.
You just took one of the biggest business steps ever.
See, this book covers a lot of ground, so I’m telling you now…
You should get prepared.
Pull out your best notepad, grab yourself a comfortable seat…
Pour a coffee and settle in.
You’re about to cover 42+ highly strategic, proven content templates.
The kind of content that truly works for every business, regardless of
your industry.
Built on 350M+ views and thousands of LinkedIn posts over the last
3 years…
But a lot has changed with the LinkedIn algorithm since 2017…
11
T H E L I N K E D I N CO N T E N T B I B L E
So we are giving you only our latest and GREATEST content templates
that are guaranteed to work for you NOW… in 2020.
All in all, they’re designed to drive rapid ascension to LinkedIn
Influencer status.
They’ll rapidly accelerate your content creation and skyrocket your
reach…
And provide you with everything you need to produce highly-
engaging story-driven and value-driven content using all our favorite
post types:
Resource giveaways, viral videos, slides, images and stories…
But they do require work.
Like anything good, it takes some effort on your part.
They’re just templates after all, but…
Once you use them, you’ll start to see a MAJOR difference in your
results.
Because these aren’t just templates someone randomly drafted up and
put online — they’re based on my very own proven viral LinkedIn
posts.
I developed them using my own experience on the platform.
And I can’t stress enough…
They really work.
You’re getting fill-in-the-blank breakdowns of every single post.
You’re getting viral content templates that you can repurpose to get
hundreds of thousands of views per month — easily MILLIONS of
views — on LinkedIn.
12
I N T R O D U CT I O N TO T H E L I N K E D I N C O N T E N T B I B L E
You’re getting resource giveaway post templates — which work
wonders to fill up your pipeline with hundreds of leads.
You’re getting it all.
And I know that’s hard to digest right now because…
When you got this book, you went through a few things.
The whole process probably looked a little like this:
You realized that something was just NOT cutting it in your business…
And you searched for answers online, but didn’t find much that
helped.
The people you reached out to, the trusted social media experts, didn’t
give you anything solid to go on, because…
Well, LinkedIn isn’t like any other social media platform.
It’s not like SEO blog content either.
It’s a unique beast, so…
All the advice you got was either stuff you’ve tried before or things
that didn’t even make a difference.
Totally understandable.
How can “everyone” else do this stuff without a problem?
How is it possible for them to get these jaw-dropping results with the
tricks that you tried fruitlessly?
“How does that WORK?”
So let me let you in on a little secret here:
13
T H E L I N K E D I N CO N T E N T B I B L E
Most people need help with their content as a whole, even those who
think their shit don’t stink… Especially them.
It’s not just you.
And those people who got massive results?
Legitimately impressive results?
They use stuff contained INSIDE our playbook.
Not to toot our own horn, but…
We do know a thing or two about going viral on LinkedIn.
We’ve done the legwork needed to get hundreds of millions of content
views.
We’ve posted hundreds of posts every month on LinkedIn for the last
3 years.
That’s thousands of posts, all generating hundreds of millions of
content views.
And now you’re about to get that wealth of knowledge for yourself.
Invaluable lessons, all condensed in fill-in-the-blank content
templates so you can quickly turn your ship around.
Because if you’re been wondering what works organically…
Just like we did when we first started BAMF…
Then let me just say the answer is LinkedIn content.
Just really authentic compelling content that people can’t help but
engage with.
It’s like a plate of avocado toast.
14
I N T R O D U CT I O N TO T H E L I N K E D I N C O N T E N T B I B L E
Put it in front of people, and just wait.
It’s not just the millennials, it’s everyone.
They’ll all dig right in, without hesitation, because it’s delicious.
The same rule applies to tasty content.
People won’t be able to resist.
They’ll click on it, they’ll read it, maybe like it or leave a comment.
And can you guess what else?
That’s right — they’ll take note the next time you post something.
They’ll pay attention the time after that too…
And soon, they’ll just eat up all your content.
Gobble gobble gobble.
Soon, you’ll be on their radar, and they’ll jump at the thought of
working with you.
That’s how it’s worked for us and our clients for years.
It’s the entire reason we’re in business.
We built BAMF off of this, and we help others do the exact same thing.
So now I want to share that knowledge with you.
Because I know you have what it takes to replicate the success we’ve
experienced here at BAMF.
Sharing our secrets is the least we can do to help out our community
of fellow entrepreneurs.
We’re at a point where the dust is settled and we know what to do to
keep it up.
15
T H E L I N K E D I N CO N T E N T B I B L E
And we want that for as many people as possible.
Including YOU.
So we designed this book with that in mind.
That’s why you can expect to learn quite a few things from it (a lot,
actually)…
Including the importance of content…
As well as what makes up compelling, engaging content people can’t
ignore.
We’re going to walk you through all the fundamentals you’ve probably
been missing…
As well as how to connect with others on a basic, human level, and
leverage that into a meaningful conversation.
We’re talking about easy, DIY networking with prospects on LinkedIn
through content… that’s guaranteed to work every single time.
Day after day, week after week, and year after year.
Regardless of your industry, niche, size, whatever.
And in the true BAMF spirit, we’re not stopping there.
Even though we have no problem sharing our secrets with you…
We know full well how time slips between your fingers.
So to make your life easier, we’re providing you with these exclusive
proven templates you can use to get started right away.
But no, don’t make the mistake of thinking they’re just any old
templates.
You can’t find these online anywhere.
16
I N T R O D U CT I O N TO T H E L I N K E D I N C O N T E N T B I B L E
No one has these available — paid or otherwise.
And I’ll tell you why:
Because these aren’t just any ordinary templates.
These are exact formulas that we’ve developed over the years…
All based on the things that have worked for us and our clients.
Everyone from small-time startups to big-name brands you know
and love.
So let’s get to it, already.
It’s time to start leveling up your content.
Best of luck.
Stay Golden,
Houston
17
5 RESOURCE
GIVEAWAY POST
TEMPLATES
18
POST 1
EXPLAINING THE
IMPORTANCE OF
THE RESOURCE
19
ACTUAL POST:
“LOOKING TO BECOME A
BETTER COPYWRITER?”
Looking to become a better copywriter?
Copywriting in 2020 is as important as ever,
Especially with the rise of digital marketing, search, and SEO.
Screen time is on the rise,
And even if people are watching a video or listening to audio,
It was likely some form of text that brought them there.
Blogs, websites, social media captions, ads, video scripts…
All founded in copywriting.
The better the copywriting, the more effective the content,
And the more likely the reader will take action.
If you’re looking for a great resource full of examples to inspire your
own copywriting,
You have to check out this Copywriting Swipe File.
HUGE shoutout to James Mathison for creating this resource!
20
E x p l a inin g T he I m p orta nce O f T he R esource
This is especially a great share for content creators and marketers.
Leave a comment below and I’ll send it over ASAP
👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇
Here’s to copywriting that converts!
http://x.bamf.co/content-bible-01
21
POST 1: TEMPLATE
Ask a question to target readers and pique interest
Looking to become a better copywriter?
Boldly emphasize the importance of your topic
Copywriting in 2020 is as important as ever, especially with the rise of
digital marketing, search, and SEO.
22
E x p l a inin g T he I m p orta nce O f T he R esource
State one reason to cement the importance of the topic and address
mental objections
Screen time is on the rise, and even if people are watching video or
listening to audio, it was likely some form of text that brought them
there.
Give another reason to emphasize the importance of the topic
Blogs, websites, social media captions, ads, video scripts… all founded
in copywriting.
Emphasize how mastering the topic will help them:
The better the copywriting, the more effective the content, and the more
likely the reader will take action.
23
T H E L I N K E D I N CO N T E N T B I B L E
Lead into what you’re offering them for free:
If you’re looking for a great resource full of examples to inspire your own
copywriting, you have to check out this Copywriting Swipe File.
Give attribution to the original creator of the resource
HUGE shoutout to James Mathison for creating this resource!
Emphasis on how valuable the resource is
This is especially a great share for content creators and marketers.
24
E x p l a inin g T he I m p orta nce O f T he R esource
CTA to comment and gain access to the resource
Leave a comment below and I’ll send it over ASAP
👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇
Signoff to sound authentic
Here’s to copywriting that converts!
A Screenshot of the promised resource
(see actual post above)
25
POST 2
A STORY OF HOW
THE RESOURCE
HELPED YOU
26
ACTUAL POST: “🚀 60+
FACEBOOK GROUPS
FOR MARKETERS”
🚀 60+ Facebook Groups for Marketers
Over the last few years, the BAMF Facebook community has almost
become a family to me.
We’ve built the backbone of our agency on our group.
But we’re not the only ones:
Here’s my collection of over 60 awesome Facebook groups for
marketers.
✍ Get free resources
💎 Connect with like-minded people
💡 Share ideas and experiences
Want to get the full database?
👇 Drop a COMMENT below👇
And I’ll send you a message with the full resource.
27
T H E L I N K E D I N CO N T E N T B I B L E
Don’t forget to follow me for more bad*ss resources like this every
week:
Houston Golden
http://x.bamf.co/content-bible-02
28
POST 2: TEMPLATE
A title line to attract the audience and drive attention to the
resource
🚀 60+ Facebook Groups for Marketers
Lead with a story on how this resource or topic helped you
Over the last few years, the BAMF Facebook community has almost
become a family to me.
29
T H E L I N K E D I N CO N T E N T B I B L E
Explain how it has helped your business
We’ve built the backbone of our agency on our group.
Use a bucket brigade to make your offer intriguing, and announce
what you’re offering as a resource
But we’re not the only ones:
Here’s my collection of over 60 awesome Facebook groups for marketers.
List down how the resource can be used; how it’ll help the users
✍ Get free resources
💎 Connect with like-minded people
💡 Share ideas and experiences
30
A Story O f H ow T he R esource H el p ed You
Ask them if they’d like access to the resource you’re offering
Want to get the full database?
CTA to comment on the post and offer to send it to them for free
👇 Drop a COMMENT below👇
And I’ll send you a message with the full resource.
CTA and profile tag to follow you on LinkedIn for future posts
Don’t forget to follow me for more bad*ss resources like this every week:
Houston Golden
Screenshot of the resource you’re offering with a caption that
stands out
(see actual post above)
31
POST 3
PROOF THAT YOU
ALWAYS GIVE
RESOURCES THAT
PROVIDE VALUE
32
ACTUAL POST: “🚀 ULTIMATE
ORGANIC TRAFFIC BUNDLE 🚀”
🚀 ULTIMATE ORGANIC TRAFFIC BUNDLE 🚀
2,000+ Resources, Tactics, and Directories
My latest post with 60+ places to list your startup for free traffic
BLEW UP.
And a ton of you shared awesome submissions for other interesting
sites and tools.
So I expanded the resource to make it 100X more EPIC.
I’m giving away Everything!
– ✍ Sites That Accept Guest Posts (340+)
– 💎 Branded Properties (300+)
– Link Prospects (1,000+)
– 📖 Directories to List Your Startup on (60+)
– 🔎 Search Strings (50+)
– Links (200+)
Want to get the full database?
👇 Drop a COMMENT below👇
And I’ll send you a message with the full resource.
33
T H E L I N K E D I N CO N T E N T B I B L E
Don’t forget to follow me for more bad*ss resources like this every
week:
Houston Golden
#marketing #founders #startups
http://x.bamf.co/content-bible-03
34
POST 3: TEMPLATE
A title line to attract audience and drive attention to the resource
🚀 ULTIMATE ORGANIC TRAFFIC BUNDLE 🚀
2,000+ Resources, Tactics, and Directories
Feeler line to prove how you always share good resources that
provide value
My latest post with 60+ places to list your startup for free traffic BLEW
UP.
Lead into how it gave you an idea for a new post
35
T H E L I N K E D I N CO N T E N T B I B L E
And a ton of you shared awesome submissions for other interesting sites
and tools.
So I expanded the resource to make it 100X more EPIC.
List how the new resource will help them and what it includes
I’m giving away Everything!
– ✍ Sites That Accept Guest Posts (340+)
– 💎 Branded Properties (300+)
– Link Prospects (1,000+)
– 📖 Directories to List Your Startup on (60+)
– 🔎 Search Strings (50+)
– Links (200+)
Ask them if they’d like access to the resource you’re offering
Want to get the full database?
36
Proo f T h at You Always Gi v e R esources T h at Prov ide Va lue
CTA to comment on the post and offer to send it to them for free
👇 Drop a COMMENT below👇
And I’ll send you a message with the full resource.
CTA and profile tag to follow you on LinkedIn for future posts
Don’t forget to follow me for more bad*ss resources like this every week:
Houston Golden
3 relevant hashtags
#marketing #founders #startups
Screenshot of the resource you’re offering
(see actual post above)
37
POST 4
ATTRIBUTION TO
THE SOURCE OF
THE RESOURCE
38
ACTUAL POST: “5 TOOLS
TO BUILD THE PERFECT
LANDING PAGE 🏆
5 Tools to Build the Perfect Landing Page 🏆
1. Hello Bar – Add a call-to-action in seconds
2. UserTesting – Get feedback from unbiased viewers
3. Crazy Egg – Heatmap tool to see where visitors are clicking
4. Instapage – My preferred page builder
5. UseProof – Authentically create urgency by showing
momentum on your page
Just got access to this awesome resource prepared for UC Berkeley
Extension. It’s a checklist and best practices to help you build the
perfect landing page.
Excited to share this with my network!
👉 Leave a comment below and I’ll send it to you ASAP.
#growth #marketing #growthhacking
39
T H E L I N K E D I N CO N T E N T B I B L E
http://x.bamf.co/content-bible-04
40
POST 4: TEMPLATE
Title line about the resource- X tools to Build the Perfect Y
5 Tools to Build the Perfect Landing Page 🏆
List down the tools and how they can help
1. Hello Bar – Add a call-to-action in seconds
2. UserTesting – Get feedback from unbiased viewers
3. Crazy Egg – Heatmap tool to see where visitors are clicking
4. Instapage – My preferred page builder
5. UseProof – Authentically create urgency by showing
momentum on your page
41
T H E L I N K E D I N CO N T E N T B I B L E
Give attribution to the source of the resource and detail what it’s
about
Just got access to this awesome resource prepared for UC Berkeley
Extension. It’s a checklist and best practices to help you build the perfect
landing page.
Convey your motive to share it to your audience for free
Excited to share this with my network!
CTA to comment on the post and offer to send it to them for free
👉 Leave a comment below and I’ll send it to you ASAP.
42
Attribution To T he S ource O f T he R esource
3 relevant hashtags
#growth #marketing #growthhacking
Screenshot of the resource you’re offering
(see actual post above)
43
POST 5
HOW THE
RESOURCE HELPED
YOUR BUSINESS
44
ACTUAL POST: “DIGITAL
MARKETING AUDIT CHECKLIST
& 114 GROWTH TACTICS 🚀”
DIGITAL MARKETING AUDIT CHECKLIST & 114 GROWTH
TACTICS 🚀
Find opportunities to grow your business.
Learn how to:
✅ Increase high-converting traffic
✅ Get more marketing and sales-qualified leads with less
work
✅ Engage and convert your audience
I used this checklist myself the other week to audit our marketing
here at BAMF.
Why do I love it so much? Z
This process usually takes a painstaking amount of time & effort.
The list makes it SIMPLE. J
Tell them how using the resource solves that.
Which is strikingly similar to the philosophy we operate by here at
BAMF.
45
T H E L I N K E D I N CO N T E N T B I B L E
We take complex processes and make them simple, even going as far
as fully automating them for customers.
With this checklist, you can uncover glaring issues, missing pieces,
mistakes, potential experiments, and more.
👉 It eliminates the guessing game.
So, if you’ve been struggling with identifying the gaps in your
marketing strategy…
And feel like you might be missing the little details that might make
a world of a difference.
This might be just the checklist you need to figure out what you’re
missing,
With your marketing efforts & start auditing your entire growth stack.
Comment below to grab the checklist.
👇👇👇👇
Big shoutout Daniel Doan who created this!
#digitalmarketing
http://x.bamf.co/content-bible-05
46
POST 5: TEMPLATE
The Title of your resource in CAPS
DIGITAL MARKETING AUDIT CHECKLIST & 114 GROWTH
TACTICS 🚀
What’s the biggest value proposition of the resource you’re
offering? Why is it important?
Find opportunities to grow your business.
List down how the resource will help users.
47
T H E L I N K E D I N CO N T E N T B I B L E
Learn how to:
✅ Increase high-converting traffic
✅ Get more marketing and sales-qualified leads with less work
✅ Engage and convert your audience
Explain how you used the resource for your own business
I used this checklist myself the other week to audit our marketing here
at BAMF.
Drop a bucket brigade to lead on to why you value it
Why do I love it so much? Z
Explain the usual paint point you face without the resource
Tell them how using the resource solves that
48
H ow T he R esource H el p ed Your B usiness
This process usually takes a painstaking amount of time & effort.
The list makes it SIMPLE. J
Lead into how it’s similar to your ideology or work culture and
plug your company name
Which is strikingly similar to the philosophy we operate by here at
BAMF.
Explain how your culture or business solves similar pain points for
customers just like the resource
We take complex processes and make them simple, even going as far as
fully automating them for customers.
Explain other issues that the resource solves for you
49
T H E L I N K E D I N CO N T E N T B I B L E
With this checklist, you can uncover glaring issues, missing pieces,
mistakes, potential experiments, and more.
👉 It eliminates the guessing game.
Delve into the pain again and re-emphasize how the resource or
freebie can help
So, if you’ve been struggling with identifying the gaps in your marketing
strategy…
and feel like you might be missing the little details that might make a
world of a difference.
Delve back into additional ways in which the resource can help
This might be just the checklist you need to figure out what you’re
missing with your marketing efforts & start auditing your entire growth
stack.
50
H ow T he R esource H el p ed Your B usiness
CTA to comment on the post and offer to send it to them for free
Comment below to grab the checklist.
👇👇👇👇
Give attribution to the original source of the resource or freebie
Big shoutout Daniel Doan who created this!
Screenshot of the resource you’re offering with noticeable elements
to grab attention in the feed.
(see actual post above)
51
5 VIRAL VIDEO
REPURPOSING
TEMPLATES
52
POST 6
A VIDEO WITH
A LESSON
53
ACTUAL POST: “DON’T
BE AFRAID TO REINVENT
THE WHEEL.”
Don’t be afraid to reinvent the wheel.
Great examples of what it means to innovate and think “outside the
box”.
Four strategies that will help you to come up with new ideas:
1 Ask existing customers for ideas. They’re full of tips on
how you could do your job better.
2 Ask a child for advice. 100% you’ll get a new unexpected
solution.
3 Brainstorm without limitations. Just because something
has always been done a certain way doesn’t mean it can’t
be done differently.
4 Invite randomness. Most great inventions were products
of coincidence and random little thoughts that came to
people’s minds during off-hours, while they took a shower,
or went on vacation (not at their desks).
How do you innovate?
What frameworks or books would help others innovate better?
Would love to know your thoughts! Z👇
54
A Video With A L esson
http://x.bamf.co/content-bible-06
55
POST 6: TEMPLATE
Central lesson behind what’s in the video
Don’t be afraid to reinvent the wheel.
Explain what the video is about
Great examples of what it means to innovate and think “outside the
box”.
List down 4 ways in which you can achieve the same outcome
Four strategies that will help you to come up with new ideas:
1 Ask existing customers for ideas. They’re full of tips on how
you could do your job better.
2 Ask a child for advice. 100% you’ll get a new unexpected
solution.
56
A Video With A L esson
3 Brainstorm without limitations. Just because something has
always been done a certain way doesn’t mean it can’t be
done differently.
4 Invite randomness. Most great inventions were products of
coincidence and random little thoughts that came to people’s
minds during off-hours, while they took a shower, or went
on vacation (not at their desks).
Thought-provoking direct questions to drive engagement
How do you innovate?
What frameworks or books would help others innovate better?
CTA to get readers to comment and engage
Would love to know your thoughts! Z👇
57
POST 7
A VIDEO PARODY
OF CURRENT
STATE OF AFFAIRS
58
ACTUAL POST: “I’VE HIRED
COLLEGE GRADS, SELF-
TAUGHT MARKETERS, AS
WELL AS DROPOUTS.”
I’ve hired college grads, self-taught marketers, as well as dropouts.
You want to know the difference between them?
NOTHING!
I’m a huge fan of learning.
Just not necessarily of the current education system.
At BAMF.co, I hire for attitudes and ambition.
I don’t care about degrees.
Skills can be taught.
Attitude can’t.
I couldn’t help but share this hilarious parody about our current state
of education Z🎓
59
T H E L I N K E D I N CO N T E N T B I B L E
What do you think?
#education #futureofeducation
Credit: AwakenWithJP (YouTube)
http://x.bamf.co/content-bible-07
60
POST 7: TEMPLATE
Lead into the central theme of the video and how you’ve been
through or experienced it all
I’ve hired college grads, self-taught marketers, as well as dropouts.
Question to compare both scenarios
You want to know the difference between them?
Negation of common held belief
61
T H E L I N K E D I N CO N T E N T B I B L E
NOTHING!
How your opinions differ
I’m a huge fan of learning.
Just not necessarily of the current education system.
How this affects your decisions and work culture at your company
At BAMF.co, I hire for attitudes and ambition.
State your personal belief about the commonly held belief
I don’t care about degrees.
62
A Video Pa rody O f C urrent State O f A f fa irs
Explain why the commonly held belief system is wrong
Skills can be taught.
Attitude can’t.
Explain why you felt compelled to share the video
I couldn’t help but share this hilarious parody about our current state of
education Z🎓
Open question to prompt comments and engagement
What do you think?
63
T H E L I N K E D I N CO N T E N T B I B L E
Relevant hashtags
#education #futureofeducation
Provide attribution
Credit: AwakenWithJP (YouTube)
64
POST 8
A VIDEO OF A
FAMOUS LEADER’S
OPINION
65
ACTUAL POST: “YOU KNOW
HOW MANY COMMITTEES WE
HAVE AT APPLE? ZERO. WE’RE
ORGANIZED LIKE A STARTUP.”
“You know how many committees we have at Apple? Zero. We’re
organized like a startup.”
Steve Jobs on managing people.
What do you think of his style of leadership? Z👇
#leadership #management #stevejobs
http://x.bamf.co/content-bible-08
66
POST 8: TEMPLATE
Quote an intriguing opinion or line from the video
“You know how many committees we have at Apple? Zero. We’re
organized like a startup.”
State who the quote was from
Steve Jobs on managing people.
Open ended question about the opinion and the person to drive
engagement and comments
67
T H E L I N K E D I N CO N T E N T B I B L E
What do you think of his style of leadership? Z👇
3 relevant hashtags
#leadership #management #stevejobs
68
POST 9
A VIDEO SHARING
A NEWS ITEM OR
A POPULAR POLL
69
ACTUAL POST: “THE BEST ADS
OF 2019 RANKING IS OUT.”
The best ads of 2019 ranking is out.
This is the No. 1 commercial.
Rightfully so.
This HBO/Bud Light clip was advertising at the highest level,
And set a new bar for brand collaborations.
Three predictions for 2020:
✅ STORYTELLING: we’ll see more ads that are so well
crafted that they don’t even seem like marketing anymore.
✅ BRAND PARTNERSHIPS
✅ INFLUENCER MARKETING
What do you think of this ad?
It’s almost better than the actual season finale of Game of Thrones.
Well done!
#marketing #advertsing #entrepreneurship
70
A Video S h a rin g A N e w s I te m O r A Po p ul a r Poll
http://x.bamf.co/content-bible-09
71
POST 9: TEMPLATE
Announce what your video is about
The best ads of 2019 ranking is out.
This is the No. 1 commercial.
Bucket brigade re-emphasizing the value of the video
Give them a reason to stop and read.
Rightfully so.
72
A Video S h a rin g A N e w s I te m O r A Po p ul a r Poll
Explain the theme of the video
This HBO/Bud Light clip was advertising at the highest level and set a
new bar for brand collaborations.
List down bold predictions supporting elements used in the video
Three predictions for 2020:
✅ STORYTELLING: we’ll see more ads that are so well crafted
that they don’t even seem like marketing anymore.
✅ BRAND PARTNERSHIPS
✅ INFLUENCER MARKETING
Question to elicit comments and responses
What do you think of this ad?
73
T H E L I N K E D I N CO N T E N T B I B L E
Add a tinge of humour so that it leaves an impression
It’s almost better than the actual season finale of Game of Thrones.
Well done!
3 relevant hashtags
#marketing #advertsing #entrepreneurship
74
POST 10
A VIDEO
FEATURING AN
INTERESTING
INNOVATION OR
TECHNOLOGY
75
ACTUAL POST: “THIS
BACKPACK LETS YOU
DEFY GRAVITY!”
This backpack lets you defy gravity!
Amazing technology or useless gadget?
.
.
.
#technology #innovation #design
Credit: @GiGadgets
76
A Video Fe aturin g An I nterestin g I nnovation O r T echnolo gy
http://x.bamf.co/content-bible-10
77
POST 10: TEMPLATE
Bold intriguing title about the theme of video
This backpack lets you defy gravity!
Open-ended question to elicit comments and responses
Amazing technology or useless gadget?
3 relevant hashtags
#technology #innovation #design
78
A Video Fe aturin g An I nterestin g I nnovation O r T echnolo gy
Credit to the original source
Credit: @GiGadgets
79
5 SLIDES POST
TEMPLATES
80
POST 11
SLIDES ON
VALUABLE
LESSONS FOR
BUSINESS OR LIFE
81
ACTUAL POST: “WHAT I
LEARNED GROWING AN
8-FIGURE BUSINESS”
What I Learned Growing an 8-Figure Business
Noah Kagan from Sumo Group put together this guide,
Sharing his experience after growing a massively successful company.
Appsumo is the go-to ecommerce website for entrepreneurs-
To get lifetime deals on their favorite software.
They make millions per month and have never received outside
funding.
These lessons are true gold:
➡ Know your numbers and goals.
➡ Make existing customers happier.
➡ When something works do more of it.
➡ Make sure you level up with every hire. No compromises.
Over the last years of running BAMF Media, I’ve learned my own
lessons but they are strikingly similar.
Conclusions: 😲
Learn from mentors.
82
S L I D ES O N VA LUA B L E L ES S O N S FO R B U S I N ES S O R L I F E
Don’t commit the same mistakes!
Credit: Noah Kagan, Appsumo
http://x.bamf.co/content-bible-11
83
POST 11: TEMPLATE
Bold attention-grabbing title about the topic of the slide deck
What I Learned Growing an 8-Figure Business
The Who, the what and the how- who created the deck, what it’s
about and reason behind why they did it
Noah Kagan from Sumo Group put together this guide sharing his
experience after growing a massively successful company.
Present-day scenario of the source brand to build trust that the
deck is authentic
84
S L I D ES O N VA LUA B L E L ES S O N S FO R B U S I N ES S O R L I F E
Appsumo is the go-to ecommerce website for entrepreneurs to get lifetime
deals on their favorite software.
Stats on revenue to build cement trust
They make millions per month and have never received outside funding.
List down lessons from the deck
These lessons are true gold:
➡ Know your numbers and goals.
➡ Make existing customers happier.
➡ When something works do more of it.
➡ Make sure you level up with every hire. No compromises.
85
T H E L I N K E D I N CO N T E N T B I B L E
Lead into how the lessons you’ve learnt in your business are similar
Over the last years of running BAMF Media, I’ve learned my own
lessons but they are strikingly similar.
Add your own conclusions and takeaways
Conclusions: 😲
Learn from mentors.
Don’t commit the same mistakes!
Attribute the deck to the original source
Credit: Noah Kagan, Appsumo
86
POST 12
SLIDES ON
YOUR OPINION
OR REFUTING
COMMON
MISCONCEPTIONS
87
ACTUAL POST:
“THINK SEO IS DEAD?
THINK AGAIN.”
Think SEO is dead? Think again.
I’ve been in the “creative” growth marketing space for years now.
Every year there’s a new “growth hack”: chatbots, groups, auto-adding
people…
Don’t get me wrong.
I LOVE trying new tactics but in terms of driving organic traffic to
a website,
There’s still little that beats SEO.
70% of marketers see SEO as more effective than PPC.
And 57% of B2B marketers stated that SEO generates more leads,
than ANY other marketing initiative.
Ahrefs put together this checklist.
➡ Great share for marketers, founders, and professionals
interested in the space.
88
S L I D ES O N YO U R O P I N I O N O R R E F U T I N G C O MM O N M I S C O N C E P T I O N S
Curious to hear your thoughts 👇
#seo #business #startup #onlinestrategy
Credit: ahrefs
http://x.bamf.co/content-bible-12
89
POST 12: TEMPLATE
Call out a common misconception. Disagree with it
Think SEO is dead? Think again.
Lead into your own experience in the industry
I’ve been in the “creative” growth marketing space for years now.
Explain how there are new fads all the time
90
S L I D ES O N YO U R O P I N I O N O R R E F U T I N G C O MM O N M I S C O N C E P T I O N S
Every year there’s a new “growth hack”: chatbots, groups, auto-adding
people…
Bucket brigade to lead to the reason
Don’t get me wrong.
Explain why its a common misconception
I LOVE trying new tactics but in terms of driving organic traffic to a
website, there’s still little that beats SEO.
State popular opinion about the misconception or topic
70% of marketers see SEO as more effective than PPC.
91
T H E L I N K E D I N CO N T E N T B I B L E
State supporting statistic about the topic
And 57% of B2B marketers stated that SEO generates more leads than
ANY other marketing initiative.
Give attribution the source of the slide deck
Ahrefs put together this checklist.
Explain who all can benefit from the guide; be broad
➡ Great share for marketers, founders, and professionals
interested in the space.
CTA to get readers to comment and engage
92
S L I D ES O N YO U R O P I N I O N O R R E F U T I N G C O MM O N M I S C O N C E P T I O N S
Curious to hear your thoughts 👇
4 relevant hashtags
#seo #business #startup #onlinestrategy
Source attribution
Credit: ahrefs
93
POST 13
SLIDES
ADDRESSING
AN ISSUE OR A
PAIN POINT
94
ACTUAL POST: “ZHOW TO
WRITE ENGAGING LINKEDIN
PROFILE SUMMARIES”
ZHow to Write Engaging LinkedIn Profile Summaries
First impressions matter.
Also on the Internet.
I talk to hundreds of professionals a year about their LinkedIn profiles.
The number 1 mistake I see on the platform:
🔥🔥People treat their profiles like a resume.
What to do instead?
➡ Optimize it like a landing page on your website.
Use your LinkedIn tagline and summary to sell your story.
Here are some great examples I collected over the years.
They all:
➡ tell a coherent story
➡ make it clear what the person does
➡ make it clear what the person is LOOKING for
Especially the last point is important.
95
T H E L I N K E D I N CO N T E N T B I B L E
You can’t expect people to reach out to you,
If they don’t understand what you’re looking for by reading your
profile.
What’s your profile summary?
What are you looking for in 2020?
Let’s all help each other accomplish our goals!
#marketing #linkedininfluencer #founder
Credit: LinkedIn Talent Solutions
http://x.bamf.co/content-bible-13
96
POST 13: TEMPLATE
Click Worthy title
ZHow to Write Engaging LinkedIn Profile Summaries
Lead into how the topic is important
First impressions matter.
Also on the Internet.
State your own personal experience and why your opinion matters
97
T H E L I N K E D I N CO N T E N T B I B L E
I talk to hundreds of professionals a year about their LinkedIn profiles.
Explain the pain point or issue and what’s wrong with it
The number 1 mistake I see on the platform:
🔥🔥People treat their profiles like a resume.
Bucket brigade to lead in the right direction
What to do instead?
Explain a way to solve the issue
➡ Optimize it like a landing page on your website.
98
S L I D ES A D D R ES S I N G A N I S S U E O R A PA I N P O I N T
Elaborate on how they can improve
Use your LinkedIn tagline and summary to sell your story.
Lead to what the slide deck is about
Here are some great examples I collected over the years.
List down how they’re different and don’t have any of the issues
you talked about
They all:
➡ tell a coherent story
➡ make it clear what the person does
➡ make it clear what the person is LOOKING for
99
T H E L I N K E D I N CO N T E N T B I B L E
Emphasize the importance of any one of your points
Especially the last point is important.
Emphasize why it’s important
You can’t expect people to reach out to you if they don’t understand
what you’re looking for by reading your profile.
Open-ended questions to prompt comments and engagement
What’s your profile summary?
What are you looking for in 2020?
100
S L I D ES A D D R ES S I N G A N I S S U E O R A PA I N P O I N T
Positive sign-off
Let’s all help each other accomplish our goals!
3 relevant hashtags
#marketing #linkedininfluencer #founder
Source attribution
Credit: LinkedIn Talent Solutions
101
POST 14
SLIDES WITH
EXAMPLES FOR
PROFESSIONAL
IMPROVEMENT
102
ACTUAL POST: “IMPROVE
YOUR LINKEDIN PROFILE
INSTANTLY 😲”
Improve Your LinkedIn Profile Instantly 😲
+10 profile taglines that will help you grow your network
Helping professionals grow their LinkedIn presence has been a core
BAMF service over the last few years.
People keep asking about how to optimize their profiles.
The No. 1 high-impact activity is to 🔥OPTIMIZE YOUR HEADLINE.
Effective taglines have the following characteristics:
➡ clearly explain WHAT you do
➡ establish TRUST (through social proof)
➡ show what you’re LOOKING FOR
Especially the last point is important if you want to drive leads.
Below are 10 screenshots of highly effective taglines.
What do you think of them?
Drop your headline below. I’ll pick some to optimize.
#marketing #linkedininfluencer #founder
103
T H E L I N K E D I N CO N T E N T B I B L E
Credit: LinkedIn Talent Solutions
http://x.bamf.co/content-bible-14
104
POST 14: TEMPLATE
Click Worthy title
Improve Your LinkedIn Profile Instantly 😲
+10 profile taglines that will help you grow your network
Lead into how the topic is important and plug your business,
service, or motto
Helping professionals grow their LinkedIn presence has been a core
BAMF service over the last few years.
105
T H E L I N K E D I N CO N T E N T B I B L E
Talk about a common question you get all the time
People keep asking about how to optimize their profiles.
Explain a lesser known practice as the answer
The No. 1 high-impact activity is to 🔥OPTIMIZE YOUR HEADLINE.
List down reasons how that practice helps
Effective taglines have the following characteristics:
➡ clearly explain WHAT you do
➡ establish TRUST (through social proof)
➡ show what you’re LOOKING FOR
106
S L I D ES W I T H E XAMP L ES FO R P R O F ES S I O N A L I MP R OV E M E N T
Emphasize the importance of any one of your points
Especially the last point is important if you want to drive leads.
Explain what the slide deck is about
Below are 10 screenshots of highly effective taglines.
Ask for opinions and feedback to prompt comments and
engagement
What do you think of them?
107
T H E L I N K E D I N CO N T E N T B I B L E
CTA to prompt comments and offer value
Drop your headline below. I’ll pick some to optimize.
3 relevant hashtags
#marketing #linkedininfluencer #founder
Source attribution
Credit: LinkedIn Talent Solutions
108
POST 15
SLIDES WITH A
STARTUP PITCH
DECK BEFORE THEY
WERE A BIG DEAL
109
ACTUAL POST: “🔥EVER
HEARD OF A STARTUP
CALLED TINDER?”
🔥Ever heard of a startup called Tinder?
You’re an investor in 2012 and are presented with this eyesore of a
pitch deck.
We’re called “Match Box.”
Here’s what you see:
Meet Matt.
Matt is single.
Matt won’t say hello to a girl at a party because he fears REJECTION.
Match Box is the CURE because it helps Matt’s “flirting game”.
But we don’t make money…yet.
We’re only targeting universities… for now.
We’re not seasoned founders… at the moment.
We need capital to grow. l
Fund us?
110
S L I D ES W I T H A STA RT U P P I TC H D EC K B E FO R E T H E Y W E R E A B I G D E A L
Today, Match Box is called Tinder and the company has processed +8
BILLION matches,
While growing to a valuation exceeding $10B USD.
Would you have invested?
Would love to know your perspective of this presentation. Z👇
Great share!
#pitchdeck #presentation #founder #marketing
http://x.bamf.co/content-bible-15
111
POST 15: TEMPLATE
Lead with a question about a well-known trend or brand
🔥 Ever heard of a startup called Tinder?
Explain the topic of the slide deck and a scenario in which it’s
presented to readers
You’re an investor in 2012 and are presented with this eyesore of a pitch
deck.
Drop short captions (or caption summaries) used in the deck so
that readers can skim through if they’d like
We’re called “Match Box.”
Here’s what you see:
Meet Matt.
112
S L I D ES W I T H A STA RT U P P I TC H D EC K B E FO R E T H E Y W E R E A B I G D E A L
Matt is single.
Matt won’t say hello to a girl at a party because he fears REJECTION.
Match Box is the CURE because it helps Matt’s “flirting game”.
But we don’t make money…yet.
We’re only targeting universities… for now.
We’re not seasoned founders… at the moment.
We need capital to grow. l
Fund us?
Mention solid statistics about where the trend or brand is at present
Today, Match Box is called Tinder and the company has processed +8
BILLION matches while growing to a valuation exceeding $10B USD.
Open ended question about what the outcome would be if the deck
was presented to you
Would you have invested?
113
T H E L I N K E D I N CO N T E N T B I B L E
Ask for opinions and feedback to prompt comments and
engagement
Would love to know your perspective of this presentation. Z👇
Positive sign-off
Great share!
4 relevant hashtags
#pitchdeck #presentation #founder #marketing
114
5 IMAGE GALLERY
POSTS
115
POST 16
IMAGES ON
HOW-TO, FREE
TIPS, OR ADVICE
116
ACTUAL POST: “👉 SIMPLE
WAYS TO CREATE FACEBOOK
ADS THAT WORK”
👉 Simple Ways to Create Facebook Ads That WORK:
1 Use engaging copy
2 Directly address your audience’s pain points or your
product’s most popular feature. You don’t get a lot of
characters, so they all have to count!
3 Leverage social proof— highlight how many clients
already trust you or awards you’ve earned
4 You have to stop people from scrolling past the ad. Use
images/copy that 💥 POPS 💥
Let’s vote: Which one is your favorite? 1, 2, 3, 4, 5, 6, 7, 8, or 9? 👇
If you have any questions about Facebook Ads drop them below and
I’ll answer! Z
#facebookads #marketing
117
T H E L I N K E D I N CO N T E N T B I B L E
http://x.bamf.co/content-bible-16
118
POST 16: TEMPLATE
Attention-grabbing title of what the post is about
👉 Simple Ways to Create Facebook Ads That WORK:
List down tips or tricks that can help with the outcome
1 Use engaging copy
2 Directly address your audience’s pain points or your product’s
most popular feature. You don’t get a lot of characters, so
they all have to count!
3 Leverage social proof— highlight how many clients already
trust you or awards you’ve earned
4 You have to stop people from scrolling past the ad. Use
images/copy that 💥POPS 💥
119
T H E L I N K E D I N CO N T E N T B I B L E
Ask users which of the images they like most
Let’s vote: Which one is your favorite? 1, 2, 3, 4, 5, 6, 7, 8, or 9? 👇
Offer free advice to prompt comments and engagement
If you have any questions about Facebook Ads drop them below and I’ll
answer! Z
2 relevant hashtags
#facebookads#marketing
120
POST 17
IMAGES WITH
AN ATTENTION
GRABBING TIP
FOR VIRALITY
121
ACTUAL POST: “HOW WE
GET MILLIONS OF VIEWS PER
MONTH ON LINKEDIN 🚀”
How we get millions of views per month on LinkedIn 🚀
The algorithm has changed a lot since we became “LinkedIn famous”
back in 2017.
Today, we use 5 main post types to consistently create viral content.
This formula guarantees our clients 100k+ views per month.
1 Viral Video Repurposing
This is a chance to “entertain,” but please don’t post silly goat videos.
Make sure it’s relevant to your audience.
2 Resource Giveaways
Create your own value-bomb resource💣, or repurpose and give
credit.
Ask people to comment below, then send via DMs.
Comments are the #1 variable for virality.
3 Thematic Image Galleries
122
I m ag es With An Attention Gr a bbin g T i p For Vir a lit y
Include multiple images or screenshots showcasing stats and industry
trends.
Start a conversation using #yourindustry.
4 Slides
Import PDFs to create downloadable information-packed slides
posts.
Not a lot of people are using this feature.
LinkedIn acquired Slideshare for $119M, so they have a financial
incentive to promote this content.
5 Plain Text Founder Stories
Say what you believe and tell your authentic story, especially if it may
be controversial.
NEVER include links on any post.
CASE STUDY💥3 Clients, 30 days, 1M+ Views💥
👇Comment below to get the BAMF case study👇
#linkedin #content #growthmarketing
123
T H E L I N K E D I N CO N T E N T B I B L E
http://x.bamf.co/content-bible-17
124
POST 17: TEMPLATE
Attention-grabbing title with a bold claim
How we get millions of views per month on LinkedIn 🚀
How things have changed over the years
The algorithm has changed a lot since we became “LinkedIn famous”
back in 2017.
125
T H E L I N K E D I N CO N T E N T B I B L E
Lead into how you do things right now to still generate results
Today, we use 5 main post types to consistently create viral content.
A statistic on results you’re able to achieve
This formula guarantees our clients 100k+ views per month.
Pointer 1 on what works
1 Viral Video Repurposing
The reason behind it, and how not to do it
This is a chance to “entertain,” but please don’t post silly goat videos.
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I m ag es With An Attention Gr a bbin g T i p For Vir a lit y
What you have to do to ensure its effectiveness
Make sure it’s relevant to your audience.
Pointer 2 on what works
2 Resource Giveaways
How to go about doing it
Create your own value-bomb resource 💣, or repurpose and give credit.
What you have to do to ensure its effectiveness
Ask people to comment below, then send via DMs.
127
T H E L I N K E D I N CO N T E N T B I B L E
Why you do it that way
Comments are the #1 variable for virality.
Pointer 3 on what works
3 Thematic Image Galleries
How to go about doing it
Include multiple images or screenshots showcasing stats and industry
trends.
128
I m ag es With An Attention Gr a bbin g T i p For Vir a lit y
How to get started with it
Start a conversation using #yourindustry.
Pointer 4 on what works
4 Slides
How to go about doing it
Import PDFs to create downloadable information-packed slides posts.
What others are doing wrong
Not a lot of people are using this feature.
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T H E L I N K E D I N CO N T E N T B I B L E
Why this works well
LinkedIn acquired Slideshare for $119M, so they have a financial
incentive to promote this content.
Pointer 5 on what works
5 Plain Text Founder Stories
How to go about doing it
Say what you believe and tell your authentic story, especially if it may
be controversial.
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I m ag es With An Attention Gr a bbin g T i p For Vir a lit y
What not to do
NEVER include links on any post.
Lead magnet freebie offer
CASE STUDY💥3 Clients, 30 days, 1M+ Views💥
CTA to comment and gain access to the resource
👇Comment below to get the BAMF case study👇
3 relevant hashtags
#linkedin #content #growthmarketing
131
POST 18
IMAGES OF A
POPULAR AD
OR MARKETING
TECHNIQUE
132
ACTUAL POST: “GENIUS
AD EXAMPLES y”
Genius ad examples y
My favorite one is the LinkedIn ad y
Which one do you like the best? Comment 1, 2, 3, 4, 5, 6, 7, or 8 below.
#marketing #digitalmarketing #advertising
http://x.bamf.co/content-bible-18
133
POST 18: TEMPLATE
Attention-grabbing title leading into one of the images
Genius ad examples y
My favorite one is the LinkedIn ad y
Ask users which of the images they like most
Which one do you like the best? Comment 1, 2, 3, 4, 5, 6, 7, or 8 below.
134
I m ag es O f A Po p ul a r Ad O r M a rketin g T echni q ue
3 relevant hashtags
#marketing #digitalmarketing #advertising
Insert multiple visually eye-catching images with numbers for
reference to help commenters
(see screenshot in actual post above)
135
POST 19
SHARE USEFUL
FREEBIE RESOURCE
OF MARKETING
FORMULAS
136
ACTUAL POST: “✍ +60
FORMULAS TO GROW YOUR
INFLUENCE ON LINKEDIN ✍”
✍ +60 Formulas to Grow Your Influence on LinkedIn ✍
Never suffer from writer’s block again
Access the exact formulas we’ve used to generate millions of views on
LinkedIn for our ghostwriting clients.
These templates will help you:
✅ Become top of mind to your network
✅ Increase engagement on your content
✅ Grow your follower base for inbound opportunities to
speak, get on podcasts, hire top talent, close more sales
We’ve used this format to help our clients become omnipresent on
LinkedIn— excited to share the full resource with you!
137
T H E L I N K E D I N CO N T E N T B I B L E
Want an editable copy?
Leave a comment below and I’ll send it to you ASAP!
👇👇👇👇
🔥🚀
#linkedin #audience #influence #growthhacking
http://x.bamf.co/content-bible-19
138
POST 19: TEMPLATE
Attention-grabbing title with a bold claim
✍ +60 Formulas to Grow Your Influence on LinkedIn ✍
How the resource or freebie or post can help you solve a problem
Never suffer from writer’s block again
Explain what the resource or freebie includes
139
T H E L I N K E D I N CO N T E N T B I B L E
Access the exact formulas we’ve used to generate millions of views on
LinkedIn for our ghostwriting clients.
List down paint points and issues that the resource or freebie can
help solve for you
These templates will help you:
✅ Become top of mind to your network
✅ Increase engagement on your content
✅ Grow your follower base for inbound opportunities to speak,
get on podcasts, hire top talent, close more sales
Explain how we’ve used the resource or freebie and how it helped
us
We’ve used this format to help our clients become omnipresent on
LinkedIn— excited to share the full resource with you!
140
S h a re U se f ul Freebie R esource O f M a rketin g For m ul as
Question to pique interest
Want an editable copy?
CTA to comment and gain access to the resource
Leave a comment below and I’ll send it to you ASAP!
👇👇👇👇
🔥🚀
4 relevant hashtags
#linkedin #audience #influence #growthhacking
Include multiple screenshots showcasing sneak peak of the
resource
(see screenshot in actual post above)
141
POST 20
IMAGES FOR
A POST WITH
RESOURCE
FREEBIES
142
ACTUAL POST: “📊 9
MARKETING DASHBOARD
TEMPLATES TO TRACK
YOUR GROWTH 📊”
📊 9 Marketing Dashboard Templates to Track Your Growth 📊
Instantly see your numbers without needing expensive and confusing
software!
I just got access to these amazing templates to track your:
✅ Facebook Ads
✅ Google Ads
✅ Twitter Ads
✅ Instagram Ads
✅ LinkedIn Ads
✅ Google Ads vs. Facebook Ads comparison
… much more
Want access to these Google Data Studio dashboards?
143
T H E L I N K E D I N CO N T E N T B I B L E
Here’s your chance:
Leave a comment below and I’ll send you the links ASAP
👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇
#youtube #marketing #socialmedia #growthhacking
Credit: Supermetrics
http://x.bamf.co/content-bible-20
144
POST 20: TEMPLATE
Attention-grabbing title about resource or freebie
📊 9 Marketing Dashboard Templates to Track Your Growth 📊
Explain what pain point the resource or freebie solves
Instantly see your numbers without needing expensive and confusing
software!
List down what the resources are
I just got access to these amazing templates to track your:
✅ Facebook Ads
✅ Google Ads
✅ Twitter Ads
✅ Instagram Ads
145
T H E L I N K E D I N CO N T E N T B I B L E
✅ LinkedIn Ads
✅ Google Ads vs. Facebook Ads comparison
… much more
Question and bucket brigade to pique interest
Want access to these Google Data Studio dashboards?
Here’s your chance:
CTA to comment and gain access to the resource or freebie
Leave a comment below and I’ll send you the links ASAP
👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇
146
I m ag es For A Post With R esource Freebies
4 relevant hashtags
#youtube #marketing #socialmedia #growthhacking
Source attribution
Credit: Supermetrics
Include multiple screenshots showcasing sneak peak of the
resource
(see screenshot in actual post above)
147
8 VIRAL FOUNDER
STORY TEMPLATES
148
POST 21
ENTERTAINING
LISTICLE TO
ACHIEVING
MASSIVE SUCCESS
149
ACTUAL POST: “HOW
I FOUNDED A MULTI-
MILLION-DOLLAR AGENCY
IN SIX MONTHS”
How I founded a multi-million-dollar agency in six months:
Step 1: Quit job.
Step 2: Convince an idiot to join me (thanks Josh).
Step 3: Purchase an office you can’t afford.
Step 4: Lose all your money in the first month.
Step 5: Realize none of your friends care.
Step 6: Get all your accounts hacked by a previous coworker.
Step 7: Land one client that barely covers rent. And keep paying
yourself nothing.
Step 8: Make sure to drink all the free beer in the coworking space to
survive.
Step 9: Turn the client into a believer who refers two more clients.
Step 10: Hire your first paid intern.
Step 11: Change everything about the business.
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E nterta inin g L isticle To Achie v in g M assi v e S uccess
Step 12: Realize that nothing you do is certain to work out.
Step 13: Something works out.
Step 14: Double down on it.
Step 15: Profit.
Step 16: Write viral rags to riches LinkedIn posts.
Step 17: Learn to ignore the haters.
http://x.bamf.co/content-bible-21
151
POST 21: TEMPLATE
How I accomplished this huge goal
How I founded a multi-million-dollar agency in six months:
Took a risk
Step 1: Quit job.
152
E nterta inin g L isticle To Achie v in g M assi v e S uccess
Found one person who believed in me and brought them on for
the ride
Step 2: Convince an idiot to join me (thanks Josh).
Took another financial risk based on blind faith
Step 3: Purchase an office you can’t afford.
Lose everything
Step 4: Lose all your money in the first month.
153
T H E L I N K E D I N CO N T E N T B I B L E
It’s lonely, but you find strength your own self-motivation
Step 5: Realize none of your friends care.
The unexpected setback occurs out of your control
Step 6: Get all your accounts hacked by a previous coworker.
Then I saw hope, but my circumstances didn’t improve much:
Step 7: Land one client that barely covers rent. And keep paying yourself
nothing.
154
E nterta inin g L isticle To Achie v in g M assi v e S uccess
I took advantage of all the small benefits of my situation:
Step 8: Make sure to drink all the free beer in the coworking space to
survive.
Then made the most out of the hope:
Step 9: Turn the client into a believer who refers two more clients.
Made a big step in progress
Step 10: Hire your first paid intern.
155
T H E L I N K E D I N CO N T E N T B I B L E
Decided to do everything differently
Step 11: Change everything about the business.
Came to a funny realization
Step 12: Realize that nothing you do is certain to work out.
That had an ironic twist
Step 13: Something works out.
So I put all my chips down:
Step 14: Double down on it.
156
E nterta inin g L isticle To Achie v in g M assi v e S uccess
Got a great result:
Step 15: Profit.
So I take these funny and ironic steps now
Step 16: Write viral rags to riches LinkedIn posts.
Enjoy hardwon self-confidence
Step 17: Learn to ignore the haters.
157
POST 22
DENIED MAJOR
OPPORTUNITY FOR
BETTER CULTURE
158
ACTUAL POST: “I REJECTED
AN OFFER FROM UBER”
I rejected an offer from Uber.
I needed a job.
For four months, I applied to seventy plus jobs and employers kept
leading me on.
“We’ll get back to you next week.”
“We’re super interested.”
“You’re the perfect fit.”
When I asked them for an update, I heard nothing back.
Not even an email.
After four long months, I got two offers within two days.
Hawke Media and Uber.
I didn’t have time to decide. My landlord kicked me out of my
apartment.
I remember talking to the hiring manager at Uber:
“We all went to Ivy League. I have my Masters Degree. What makes
you so special?”
159
T H E L I N K E D I N CO N T E N T B I B L E
They still sent me an offer letter.
They were one day too late.
I had visited Hawke Media.
“We love your energy, creativity, and technical resourcefulness.”
The difference was clear.
Hawke stood on a culture where it’s not about the college you’re from
but the problems you solve.
Uber wanted more of the same.
I accepted my offer letter from Hawke.
In my time there, I solved hundreds of problems for countless clients
across every industry.
Thank you Erik Huberman for taking a chance on me, showing me
what a badass culture looks like, and inspiring me to start my own
company.
http://x.bamf.co/content-bible-22
160
POST 22: TEMPLATE
Denied major opportunity from a public company
I rejected an offer from Uber.
Why that opportunity was so difficult to deny
I needed a job.
161
T H E L I N K E D I N CO N T E N T B I B L E
Drill into painful backstory leading to this moment
For four months, I applied to seventy plus jobs and employers kept
leading me on.
Quotes from people stringing you along with false promises
“We’ll get back to you next week.”
“We’re super interested.”
“You’re the perfect fit.”
How you were left in the dark when you needed a decision
When I asked them for an update, I heard nothing back.
One small gesture that would’ve helped, but wasn’t provided
162
D enied M a j or O p p ortunit y For B etter C ulture
Not even an email.
Realize that persistence creates momentum, which is why when it
rains, it pours.
After four long months, I got two offers within two days.
Who offered the opportunities
Hawke Media and Uber.
Confronted with an outside force, you have to think fast and trust
your gut
I didn’t have time to decide. My landlord kicked me out of my apartment.
163
T H E L I N K E D I N CO N T E N T B I B L E
Seriously consider the seemingly bigger opportunity
I remember talking to the hiring manager at Uber:
Remember not how it looks on paper but how they made you feel
“We all went to Ivy League. I have my Masters Degree. What makes you
so special?”
Realize you are ironically not excited or happy about the big
opportunity
They still sent me an offer letter.
Timing is everything
164
D enied M a j or O p p ortunit y For B etter C ulture
They were one day too late.
I had a new offer on the table to consider and compare
I had visited Hawke Media.
Remember how they made you feel
“We love your energy, creativity, and technical resourcefulness.”
Note the difference
The difference was clear.
165
T H E L I N K E D I N CO N T E N T B I B L E
Culture fit is more important than a well-known logo
Hawke stood on a culture where it’s not about the college you’re from
but the problems you solve.
Don’t settle on who you want to be and be around
Uber wanted more of the same.
I made the non-obvious choice
I accepted my offer letter from Hawke.
Share gratitude for what you learned
166
D enied M a j or O p p ortunit y For B etter C ulture
In my time there, I solved hundreds of problems for countless clients
across every industry.
Say “thanks” to the person who gave you the opportunity that got
you where you needed to go
Thank you Erik Huberman for taking a chance on me, showing me what
a badass culture looks like, and inspiring me to start my own company.
167
POST 23
BAD BOSS STORY
WITH A GOOD
ENDING TWIST
168
ACTUAL POST: “MY BOSS
YELLED AT ME IN FRONT
OF THE WHOLE OFFICE”
My boss yelled at me in front of the whole office.
Six months into my new job.
I wanted to yell back.
I was kicking ass while he took a month-long vacation.
He felt threatened.
But at the end of the meeting, I walked out with a smile on my face.
I knew if I ever became a boss, I wouldn’t be like him.
The other day, one of our top employees Melanie yelled across the bar,
“Hey guys! Meet my cool boss!”
I cringed a little —
Thinking of all my bad bosses over the years.
But then I laughed.
I’d achieved my goal of being a “cool boss.”
And even though my employees are doing awesome work–
169
T H E L I N K E D I N CO N T E N T B I B L E
I never feel like I need to be better than them.
Starting a company is about building relationships.
The people I hire are my equals.
Not my competition.
http://x.bamf.co/content-bible-23
170
POST 23: TEMPLATE
Describe a painful public moment
My boss yelled at me in front of the whole office.
Six months into my new job.
My first reaction was hard to resist
I wanted to yell back.
You want to justify your first reaction
171
T H E L I N K E D I N CO N T E N T B I B L E
I was kicking ass while he took a month-long vacation.
Realize the root of the problem and resist your first reaction
He felt threatened.
You rise up and walk away
But at the end of the meeting, I walked out with a smile on my face.
Find meaning in what you learned from the painful moment
I knew if I ever became a boss, I wouldn’t be like him.
172
Ba d B oss Story With A Good E ndin g T w ist
Tie your past experience to a recent event
The other day, one of our top employees Melanie yelled across the bar,
“Hey guys! Meet my cool boss!”
Visually show how you felt as opposed to describe
I cringed a little —
Thinking of all my bad bosses over the years.
But then I laughed.
Humorous realization of the emotional journey coming full circle
173
T H E L I N K E D I N CO N T E N T B I B L E
I’d achieved my goal of being a “cool boss.”
Describe how you are doing it differently to prevent the painful
moments
And even though my employees are doing awesome work–
I never feel like I need to be better than them.
Drop the hammer of your final lesson for everyone
Starting a company is about building relationships.
The people I hire are my equals.
Not my competition.
174
POST 24
STATE UNPOPULAR
OPINION AND
EXPLAIN YOUR
REASONING
175
ACTUAL POST: “I DON’T
CARE ABOUT YOUR SKILLS”
I don’t care about your skills.
But don’t get me wrong.
If you want to work for my company, I’ll surely ask you to complete a
“Technical Skills Assessment.”
Here’s the truth:
It’s a self-awareness test in disguise.
Honesty is the quality I’m seeking.
It’s the one thing I cannot teach.
Can you be trusted?
If I sense the slightest doubt,
If I feel any sinking uncertainty in my gut,
I have no more questions.
No amount of technical skill or experience can overcome lack of trust.
I’m striving to build strong work culture.
It starts with a foundation of self-awareness, accountability, and a
learning mindset.
176
State U n p o p ul a r O p inion And E xp l a in Your R e asonin g
That’s why I ask candidates to rank themselves from No Experience
(0) to Master (4) across a range of technical and soft skills.
If you label yourself as a “Master” at using Phantom Buster, but you’ve
never heard of it before this assignment–
I have to ask, “What were you thinking?”
The people I hire consistently rate themselves as 0’s, 1’s, and 2’s on
most of the questions.
They don’t hesitate to showcase where they can grow, or gain
experience– so, they are the ones who go on to do just that.
You can’t be afraid to fail.
You grow by documenting mistakes.
Are you ready to fail forward and rise up with us?
#hiring #growthmarketing
http://x.bamf.co/content-bible-24
177
POST 24: TEMPLATE
Brutally honest unpopular opinion
I don’t care about your skills.
Soften the blow so they will want to hear you out
But don’t get me wrong.
178
State U n p o p ul a r O p inion And E xp l a in Your R e asonin g
Tie back to your professional experience
If you want to work for my company, I’ll surely ask you to complete a
“Technical Skills Assessment.”
Reveal an unexpected twist
Here’s the truth:
It’s a self-awareness test in disguise.
Reveal your hidden intention
Honesty is the quality I’m seeking.
It’s the one thing I cannot teach.
179
T H E L I N K E D I N CO N T E N T B I B L E
Turn your core belief into a question
Can you be trusted?
Describe how it feels to never waver on your core belief
If I sense the slightest doubt,
If I feel any sinking uncertainty in my gut,
I have no more questions.
This is the reason you stated your initial unpopular opinion
No amount of technical skill or experience can overcome lack of trust.
180
State U n p o p ul a r O p inion And E xp l a in Your R e asonin g
Drill down into why your reason is important
I’m striving to build strong work culture.
It starts with a foundation of self-awareness, accountability, and a
learning mindset.
Tangible example of your holding people accountable to your core
belief
That’s why I ask candidates to rank themselves from No Experience (0)
to Master (4) across a range of technical and soft skills.
If you label yourself as a “Master” at using Phantom Buster, but you’ve
never heard of it before this assignment–
What you say when someone isn’t being accountable
I have to ask, “What were you thinking?”
181
T H E L I N K E D I N CO N T E N T B I B L E
Holding people accountable has unexpected results
The people I hire consistently rate themselves as 0’s, 1’s, and 2’s on most
of the questions.
How the most accountable people are honest and always strive to
improve
They don’t hesitate to showcase where they can grow, or gain experience–
so, they are the ones who go on to do just that.
Hammer the lesson for everyone to take with them
You can’t be afraid to fail.
You grow by documenting mistakes.
182
State U n p o p ul a r O p inion And E xp l a in Your R e asonin g
Drive comments and engagement with a question CTA at the end
Are you ready to fail forward and rise up with us?
Include relevant hashtags to become trending and get additional
reach
#hiring #growthmarketing
183
POST 25
GARY VEE-STYLE
RANT ABOUT
EXCUSES
184
ACTUAL POST: “I’M SICK OF
HEARING YOUR EXCUSES”
I’m sick of hearing your excuses.
“I’m not ready.”
“I have nothing to sell, no product.”
“Our website’s not ready.”
“We’ll have a new logo next month.”
“We’re not sure who our customer is yet.”
“Our advisor told us to wait.”
(👆 Please drop him/her immediately.)
Please just stop.
Put your insecurities in a jar and throw it out the window.
That’s how you get out of your own way.
No one cares about your sales pitch.
Especially early on.
If you’re in “stealth mode” after a year, you should probably stop that
too.
Just connect to people.
Talk to them.
185
T H E L I N K E D I N CO N T E N T B I B L E
Ask them what they’re working on or struggling with.
What do people care about most?
Themselves.
Want people to care about you?
Be yourself.
Consider yourself lucky for NOT having something to sell.
You’re less likely to fall into the trap of being too sales-y.
This is your competitive advantage.
Document your entrepreneurial journey from day zero.
Share your failures— and you’re wins.
Offer value whenever possible.
And ask for nothing.
By the time you’ve got a product or company, you won’t even need a
sales pitch.
People will want to work with you because of you—
Because they trust you, and they know what you are all about.
That’s how you win in the beginning and the end.
#growth #sales #marketing
http://x.bamf.co/content-bible-25
186
POST 25: TEMPLATE
Tell them how you really feel without beating around the bush
I’m sick of hearing your excuses.
List of all the actual ways people make the same mistake (or say the
same excuse)
“I’m not ready.”
“I have nothing to sell, no product.”
“Our website’s not ready.”
“We’ll have a new logo next month.”
“We’re not sure who our customer is yet.”
“Our advisor told us to wait.”
187
T H E L I N K E D I N CO N T E N T B I B L E
Funny end to listicle by being super blunt
(👆 Please drop him/her immediately.)
To the point advice
Please just stop.
Over the top visualization of your advice
Put your insecurities in a jar and throw it out the window.
How this advice will help
That’s how you get out of your own way.
188
Ga ry Vee-St y le R a nt About E xcuses
Get real with what they don’t want to hear
No one cares about your sales pitch.
Especially early on.
Funny example of the worst offenders of your problem
If you’re in “stealth mode” after a year, you should probably stop that
too.
Oversimplify the solution and what to do based on your advice
Just connect to people.
Talk to them.
Ask them what they’re working on or struggling with.
189
T H E L I N K E D I N CO N T E N T B I B L E
Ask a question with an oversimplified- yet surprising answer
What do people care about most?
Themselves.
Flip it and ask a question that matters most to them
Want people to care about you?
Be yourself.
Highlight the uncommon belief that is true about your point
Consider yourself lucky for NOT having something to sell.
You’re less likely to fall into the trap of being too sales-y.
This is your competitive advantage.
190
Ga ry Vee-St y le R a nt About E xcuses
Remind them they should’ve stopped making those excuses a long
time ago
Document your entrepreneurial journey from day zero.
Give more actionable tips for what to do instead
Share your failures— and you’re wins.
Offer value whenever possible.
And ask for nothing.
Describe the end benefits of following this advice
By the time you’ve got a product or company, you won’t even need a
sales pitch.
Hammer home your lesson with a point about people
People will want to work with you because of you—
191
T H E L I N K E D I N CO N T E N T B I B L E
Because they trust you, and they know what you are all about.
That’s how you win in the beginning and the end.
Include relevant hashtags to become trending and get additional
reach
#growth #sales #marketing
192
POST 26
PUT IN THE WORK
TO ACHIEVE A
PROUD MOMENT
193
ACTUAL POST: “I’VE BEEN
SPENDING EVERY WEEKEND
AT THE OFFICE.”
I’ve been spending every weekend at the office.
There was no more putting it off for the “right time.”
I could see my runway potentially slipping away, along with my dream.
The funds weren’t going to magically appear.
I had to paint our entire building with my own hands.
It took me two months just to repaint the trim of our buildings to
black.
Then, I traced and painted our logo and new pillars: Work, Learn,
Grow.
All that was left was our badass mural.
So, I asked our Creative Director Brian Lovelace, “Have you ever
painted a mural?”
He hadn’t.
But that didn’t stop us.
He designed the mural and photoshopped it on our building.
194
Put I n T he Work To Achie v e A Proud Mo m ent
We set up a projector outside, and I traced it with pencil on the bricks
through the night.
On my 30th birthday a few weekends ago, all I wanted was to finish it.
So I did.
Opportunities don’t last forever, and time moves faster with each
passing day.
That dream you keep putting off because you don’t feel ready?
You’ll probably wake up a year from now wondering why you didn’t
just ignore everyone who said you could always do that later.
Take action on what you want to see in the world.
Grab some paint, step on the ladder, and bring your vision to life.
Today is your opportunity.
Go out there and make it.
http://x.bamf.co/content-bible-26
195
POST 26: TEMPLATE
Admit something that was hard #humblebrag
I’ve been spending every weekend at the office.
Reason for not waiting any longer
There was no more putting it off for the “right time.”
I could see my runway potentially slipping away, along with my dream.
196
Put I n T he Work To Achie v e A Proud Mo m ent
Provide a financial motivator
The funds weren’t going to magically appear.
I had to complete an impossible task on my own
I had to paint our entire building with my own hands.
It took longer than you had planned
It took me two months just to repaint the trim of our buildings to black.
197
T H E L I N K E D I N CO N T E N T B I B L E
Describe your process in action steps
Then, I traced and painted our logo and new pillars: Work, Learn, Grow.
All that was left was our badass mural.
You got stuck but asked a friend for help
So, I asked our Creative Director Brian Lovelace, “Have you ever painted
a mural?”
He hadn’t.
You weren’t sure if they could help, but you believed anyways
But that didn’t stop us.
He designed the mural and photoshopped it on our building.
198
Put I n T he Work To Achie v e A Proud Mo m ent
Describe what it looked like when you were attempting this
impossible task
We set up a projector outside, and I traced it with pencil on the bricks
through the night.
Give your accomplish special meaning with personal significance
On my 30th birthday a few weekends ago, all I wanted was to finish it.
Oversimplify your willpower to achieve it
So I did.
199
T H E L I N K E D I N CO N T E N T B I B L E
Provide the life lesson for everyone with emotional punch
Opportunities don’t last forever, and time moves faster with each passing
day.
That dream you keep putting off because you don’t feel ready?
Strike fear into your audience that they will 100% fail for not trying
to achieve their goals
You’ll probably wake up a year from now wondering why you didn’t just
ignore everyone who said you could always do that later.
Give simple actionable advice to inspire your audience to achieve
their dreams
Take action on what you want to see in the world.
200
Put I n T he Work To Achie v e A Proud Mo m ent
Tie that advice back to your story to show these are words you live
by
Grab some paint, step on the ladder, and bring your vision to life.
Hammer the lesson one more time with super quotable punchline
Today is your opportunity.
Go out there and make it.
201
POST 27
REFUSED TO
SELL TO SEE
YOUR LONG-
TERM VISION
202
ACTUAL POST:
“I REFUSED TO SELL MY
COMPANY FOR $10M.”
I refused to sell my company for $10M.
A year later, I still don’t regret it.
One of our clients was a publicly traded company.
They pulled me aside at a meeting.
“We’ll acquire BAMF for $10M. What do you say?”
A pile of money like that was tempting.
But without flinching, I declined.
Everyone thought I was crazy.
But being an entrepreneur isn’t about the money.
It’s about the legacy.
I’m determined to build a culture and a community.
My vision is to empower a million founders and start a movement–
Not just a company.
Today, BAMF Media is still growing–
203
T H E L I N K E D I N CO N T E N T B I B L E
And we’re expanding our impact every day.
I don’t regret refusing to sell.
Because $10M is a small price to pay–
If you want to change the world.
http://x.bamf.co/content-bible-27
204
POST 27: TEMPLATE
Denied a major financial temptation
I refused to sell my company for $10M.
Time since, state how you feel.
A year later, I still don’t regret it.
Who or what presented the amazing financial offer.
One of our clients was a publicly traded company.
205
T H E L I N K E D I N CO N T E N T B I B L E
How did they present the offer to you
They pulled me aside at a meeting.
The tempting offer in their own words
“We’ll acquire BAMF for $10M. What do you say?”
Tangible description of how tempting it was for you
A pile of money like that was tempting.
Abrupt reaction to trust your gut that would shock anyone
But without flinching, I declined.
206
R e f used To S ell To S ee Your Lon g -T er m Vision
No one in their right mind would deny that temptation
Everyone thought I was crazy.
But you aren’t about short-term gains
But being an entrepreneur isn’t about the money.
You are about long-term rewards
It’s about the legacy.
207
T H E L I N K E D I N CO N T E N T B I B L E
Describe the long-term vision you want to see fulfilled
I’m determined to build a culture and a community.
My vision is to empower a million founders and start a movement–
You care about more than money
Not just a company.
Bring it back to where you and your company are today
Today, BAMF Media is still growing–
And we’re expanding our impact every day.
208
R e f used To S ell To S ee Your Lon g -T er m Vision
Tie it back to the emotional trigger you hit in the beginning, i.e.
regret
I don’t regret refusing to sell.
Hammer hard at the end with your version of a powerful Steve
Jobsian lesson about being crazy enough to change the world
Because $10M is a small price to pay–
If you want to change the world.
209
POST 28
TOOK A RISK TO
PROVE THAT AGE
DOESN’T MATTER
210
ACTUAL POST: “WE HIRED AN
18 YEAR OLD AS AN INTERN.”
We hired an 18 year old as an intern.
And he’s killing it.
Christian Jackson joined to get hands-on experience for what he’s
studying in college.
From day one, I saw 3 traits I knew would make him successful.
He’s smart–
He’s humble–
And he’s hungry.
I couldn’t ask for more.
At eighteen, that’s unbelievable.
So I brought him on the team.
While it’s easy to talk the talk —
He really walks the walk.
Already he’s documented and improved the onboarding process–
Learned our growth hacking processes to help with clients–
211
T H E L I N K E D I N CO N T E N T B I B L E
And booked me as a guest speaker at his business school to help
recruit new interns for him to manage–
So he can grow from teaching others.
He does it all with a positive attitude and professional manner that
plenty of older folks could learn from.
At the end of his first month, I promoted him from intern to full-
fledged Growth Hacking Manager.
If he keeps pushing and continuing to grow, who knows what he can
do by the time he’s 30?
Your age does not determine your success.
It’s your drive–
Your attitude–
And your devotion to growth that’ll make or break you.
http://x.bamf.co/content-bible-28
212
POST 28: TEMPLATE
You hired someone despite their age
We hired an 18 year old as an intern.
Simply describe their value
And he’s killing it.
213
T H E L I N K E D I N CO N T E N T B I B L E
Tag the person to show your appreciation and share a bit about
their story
Christian Jackson joined to get hands-on experience for what he’s
studying in college.
Explain why you were confident taking the “risk” to hire them
From day one, I saw 3 traits I knew would make him successful.
List three traits you noticed early-on would lead to their success
He’s smart–
He’s humble–
And he’s hungry.
214
Took A R isk To Prov e T h at Ag e D oesn ’ t M atter
How it feels to have an employee aligned with your values
I couldn’t ask for more.
At their age, they defied stereotypes
At eighteen, that’s unbelievable.
So you knew it was a no-brainer to bring them on
So I brought him on the team.
215
T H E L I N K E D I N CO N T E N T B I B L E
A lot of people can’t back up their claims post-interview
While it’s easy to talk the talk —
He really walks the walk.
List three tangible valuable accomplishments they’ve contributed
Already he’s documented and improved the onboarding process–
Learned our growth hacking processes to help with clients–
And given our company a new audience to share our core values
and grow
And booked me as a guest speaker at his business school to help recruit
new interns for him to manage–
216
Took A R isk To Prov e T h at Ag e D oesn ’ t M atter
How they give back what you gave them, a chance to learn and
prove their worth
So he can grow from teaching others.
Reiterate how they align with your values and defy ageist stereotypes
He does it all with a positive attitude and professional manner that
plenty of older folks could learn from.
How you rewarded them and promoted from within to set the
positive example
At the end of his first month, I promoted him from intern to full-fledged
Growth Hacking Manager.
217
T H E L I N K E D I N CO N T E N T B I B L E
Inspirational question about what’s possible in their future
If he keeps pushing and continuing to grow, who knows what he can do
by the time he’s 30?
Hammer home the meaning of your story for everyone to remember
Your age does not determine your success.
List bomb your actionable advice to inspire others to succeed in
the same way
It’s your drive–
Your attitude–
218
Took A R isk To Prov e T h at Ag e D oesn ’ t M atter
Remind them if they don’t heed your lesson, they will fail
And your devotion to growth that’ll make or break you.
219
12 BONUS
TEMPLATES OF
ALL TYPES!
220
POST 29
HUMOR THAT
IS PAINFULLY
ACCURATE
221
ACTUAL POST: “LOVE THE
POWER OF SKITS AND PLAY
TO HELP US BUILD #EMPATHY
AND GAIN VISIBILITY ABOUT
WHAT IT’S LIKE TO BE IN
EACH OTHER’S SHOES. ”
Love the power of skits and play to help us build #empathy and gain
visibility about what it’s like to be in each other’s shoes.
Project manager thinking: 3 women can produce one baby in 3
months.
Product person thinking: The baby will come out better if we work on
it for 10 months instead of 9.
Our perspectives are unique and valuable to each other.
Agee?
#empathy #emotionalintelligence #corporateculture #play
222
POST 29: TEMPLATE
Bring the readers’ attention to an observation about the format of
the video
Love the power of skits and play to help us build #empathy and gain
visibility about what it’s like to be in each other’s shoes.
Give humorous examples of the observation
Project manager thinking: 3 women can produce one baby in 3 months.
Product person thinking: The baby will come out better if we work on it
for 10 months instead of 9.
223
T H E L I N K E D I N CO N T E N T B I B L E
Make another observation
Our perspectives are unique and valuable to each other.
Invite the readers to agree, disagree or provide their own opinion
Agree?
4 relevant hashtags
#empathy #emotionalintelligence #corporateculture #play
224
POST 30
LIST OF
PLATFORMS TO
GROW YOUR
BUSINESS
225
ACTUAL POST: “💵 +90
FUNDING PLATFORMS
FOR YOUR STARTUP 💵”
💵 +90 Funding Platforms for Your Startup 💵
I’ve partnered with @Manos Accelerator via Google Launchpad
to share this list of over 90 websites and resources to get your tech
startup funding including:
✅ Niche focused (EU, Women, Asia, etc)
✅ The online VC for Agtech
✅ A platform for Medtech
✅ Nonprofit investors
Happy to send you this full resource.
226
L ist O f Pl at for m s To Grow Your B usiness
Leave a comment below and I’ll send it to you ASAP.
👇👇👇👇
To products that improve lives! 👨💻📈
#startup #entrepreneurship #product
Via: Juan Felipe Campos
227
POST 30: TEMPLATE
Title to grab the attention
💵 +90 Funding Platforms for Your Startup 💵
Who is the resource targeted towards?
I’ve partnered with @Manos Accelerator via Google Launchpad to share
this list of over 90
websites and resources to get your tech startup funding including:
✅ Niche focused (EU, Women, Asia, etc)
✅ The online VC for Agtech
✅ A platform for Medtech
✅ Nonprofit investors
228
L ist O f Pl at for m s To Grow Your B usiness
Invite readers to engage and leave a comment
Happy to send you this full resource.
Leave a comment below and I’ll send it to you ASAP.
👇👇👇👇
A line to indicate the positive quality of resources
To products that improve lives! 👨💻📈
3 relevant hashtags
#startup #entrepreneurship #product
229
T H E L I N K E D I N CO N T E N T B I B L E
Source attribution
Via: Juan Felipe Campos
Include screenshot of the resource to get people excited
(see screenshot in actual post above)
230
POST 31
EMAIL TEMPLATES
FOR BUSINESS
231
ACTUAL POST: “😲 25 SALES
EMAIL TEMPLATES TO DRIVE
LEADS AND BUSINESS”
😲 25 Sales Email Templates To Drive Leads and Business
Are you trying to build an email strategy that converts?
Why start from scratch?
These templates are used by successful companies like @Sandler Sales
Training, @Hubspot, @Breakthrough Emails – all of them leaders in
Sales and Marketing.
Study the industry leaders’ tactics and reverse-engineer your own
strategy from there.
Anything interesting you notice?
Curious to hear your comments. Z
232
E m a il T e m p l ates For B usiness
233
POST 31: TEMPLATE
Attention grabbing title
😲 25 Sales Email Templates To Drive Leads and Business
Questions to pique the readers’ interest
Are you trying to build an email strategy that converts?
Why start from scratch?
234
E m a il T e m p l ates For B usiness
Examples of successful, well known companies to add credibility
These templates are used by successful companies like @Sandler Sales
Training, @Hubspot, @Breakthrough Emails – all of them leaders in
Sales and Marketing.
A piece of advice
Study the industry leaders’ tactics and reverse-engineer your own
strategy from there.
Ask the readers for their observation
Anything interesting you notice?
235
T H E L I N K E D I N CO N T E N T B I B L E
Show your interest in their opinions
Curious to hear your comments. Z
236
POST 32
ADVICE FOR
RELATABLE
WORKPLACE
ISSUES
237
ACTUAL POST: “SIR RICHARD
BRANSON VS MARK CUBAN”
Sir Richard Branson vs Mark Cuban
Pick your fighter 💦
Jokes aside, ‘drama’ occurs when you play any of these three roles:
1. The attacker
2. The victim
3. The rescuer
You see Marc Cuban and Daymond John play the role of ‘the attacker’
in this video—
Probably feeling justified in their teasing (playing ‘the victim’) due to
something Branson said or did (‘the attacker’).
The best way to avoid drama at work?
Opt out of all three roles.
👉 You don’t need to rescue, attack, or feel attacked.
Care so much about something else— family, friends, etc— that you
put work drama in perspective.
238
Adv ice For R el ata ble Work p l ace I ssues
In most cases, it’s just not worth it.
#leadership #calm #mentalhealth
239
POST 32: TEMPLATE
Open with a bold statement
Sir Richard Branson vs Marc Cuban
A line that seems to be about choosing an option
Pick your fighter 💦
240
Adv ice For R el ata ble Work p l ace I ssues
An observation about an issue in the workplace
Jokes aside, ‘drama’ occurs when you play any of these three roles:
1. The attacker
2. The victim
3. The rescuer
Narrate in brief what’s in the video
You see Marc Cuban and Daymond John play the role of ‘the attacker’
in this video—
Probably feeling justified in their teasing (playing ‘the victim’) due to
something Branson said or did (‘the attacker’).
Put forth your point of view
The best way to avoid drama at work?
Opt out of all three roles.
241
T H E L I N K E D I N CO N T E N T B I B L E
👉 You don’t need to rescue, attack, or feel attacked.
Close with a reason or a line of advice
Care so much about something else— family, friends, etc— that you put
work drama in perspective.
In most cases, it’s just not worth it.
3 relevant hashtags
#leadership #calm #mentalhealth
242
POST 33
TIPS OR
PRINCIPLES TO
FOLLOW IN BRIEF
243
ACTUAL POST: “M 7
LEADERSHIP PRINCIPLES TO
LEARN FROM AN EAGLE.”
M 7 leadership principles to learn from an eagle.
✔ Fly high and keep good company
✔ Always hunt for new opportunities.
✔ Enjoy challenges and turn them into profit
✔ Avoid your comfort zone and stretch your wings
✔ Remain focused on goals regardless of any obstacles.
✔ Shed old habits so new skills have room to grow strong
✔ Test the commitment of the people you want to partner with
What’s #8?
Would love to know your thoughts. Z👇👇
#leadership #business #communication #uk
244
POST 33: TEMPLATE
A title that explains what the post is about
M 7 leadership principles to learn from an eagle.
Going straight to the principles as promised
✔ Fly high and keep good company
✔ Always hunt for new opportunities.
✔ Enjoy challenges and turn them into profit
✔ Avoid your comfort zone and stretch your wings
✔ Remain focused on goals regardless of any obstacles.
✔ Shed old habits so new skills have room to grow strong
✔ Test the commitment of the people you want to partner with
245
T H E L I N K E D I N CO N T E N T B I B L E
Asking for the readers’ thoughts
What’s #8?
Would love to know your thoughts. Z👇👇
4 relevant hashtags
#leadership #business #communication #uk
246
POST 34
A DISCUSSION
ON A VIRAL
PIECE OF NEWS
247
ACTUAL POST: “THIS VIDEO
WENT VIRAL IN THE USA”
This video went viral in the USA:
CEOs under fire for not budgeting livable wages for their employees.
Rep. Katie Porter asked @JPMorgan CEO @Jamie Dimon a series
of questions regarding the wages he pays his employees vs the base
expenses that person would have.
She doesn’t include healthcare.
She doesn’t include clothes…
… childcare
… field trips
… prescription drugs
If the economy allows for people working full time to be paid far less
than what is needed to have a roof over their heads, is it fair?
What are the real requirements for what is considered a livable wage?
Where do you lean? Would love to take this conversation away
from chaotic Reddit/Twitter/Facebook into a civilized and educated
platform like LinkedIn.
248
A D iscussion O n A Vir a l Piece O f N e w s
If you don’t live in the US, I’m particularly interested in your views
on this topic.
Let me know in the comments. Z👇👇
#leadership #business #communication #uk
249
POST 34: TEMPLATE
Introduce the news item or issue right away
This video went viral in the USA:
CEOs under fire for not budgeting livable wages for their employees.
Include more details
Rep. Katie Porter asked @JPMorgan CEO @Jamie Dimon a series of
questions regarding the wages he pays his employees vs the base expenses
that person would have.
Describe or list what the problem is
She doesn’t include healthcare.
She doesn’t include clothes…
250
A D iscussion O n A Vir a l Piece O f N e w s
… childcare
… field trips
… prescription drugs
Ask questions for the readers to ponder on
If the economy allows for people working full time to be paid far less
than what is needed to have a roof over their heads, is it fair?
What are the real requirements for what is considered a livable wage?
Explain that LinkedIn is the right platform
Where do you lean? Would love to take this conversation away from
chaotic Reddit/Twitter/Facebook into a civilized and educated platform
like LinkedIn.
251
T H E L I N K E D I N CO N T E N T B I B L E
Attracting the attention of readers from other geographies
If you don’t live in the US, I’m particularly interested in your views on
this topic.
Asking for readers to comment
Let me know in the comments. Z👇👇
4 relevant hashtags
#leadership #business #communication #uk
252
POST 35
ADVICE ON
HANDLING WORK
253
ACTUAL POST: “KNOWING
WHAT TO WORK ON VS.
WHAT TO SAY NO TO IS
ONE OF THE HARDEST
THINGS IN BUSINESS.”
Knowing what to work on vs. what to say NO to is one of the hardest
things in business.
Here’s an easy graph to help you organize your schedule.
“What is important is seldom urgent, and what is urgent is seldom
important.” – Eisenhower
This is how you manage the chaos:
1) IMPORTANT and URGENT tasks get done first.
2) URGENT but NOT IMPORTANT >>> DELEGATE
them.
3) IMPORTANT but NOT URGENT >> > SCHEDULE time
to do them.
4) NOT URGENT and NOT IMPORTANT >>> DELETE
them.
We tend to prioritize the URGENT over the IMPORTANT.
Schedule your priorities instead of prioritizing your schedule.
254
Adv ice O n H a ndlin g Work
How do you prioritize your work?
Any interesting concepts?
Curious to hear your thoughts!
#professional #attitude
255
POST 35: TEMPLATE
Open with an observation
Knowing what to work on vs. what to say NO to is one of the hardest
things in business.
A concise piece of advice, preferably in the form of a famous quote
Here’s an easy graph to help you organize your schedule.
“What is important is seldom urgent, and what is urgent is seldom
important.” – Eisenhower
256
Adv ice O n H a ndlin g Work
Break down the plan or the strategy in the form of simple points
This is how you manage the chaos:
1) IMPORTANT and URGENT tasks get done first.
2) URGENT but NOT IMPORTANT >>> DELEGATE them.
3) IMPORTANT but NOT URGENT >> > SCHEDULE time
to do them.
4) NOT URGENT and NOT IMPORTANT >>> DELETE them.
Reiterate in simple words
We tend to prioritize the URGENT over the IMPORTANT.
Schedule your priorities instead of prioritizing your schedule.
Ask for readers’ views
How do you prioritize your work?
Any interesting concepts?
257
T H E L I N K E D I N CO N T E N T B I B L E
Close with an expectation
Curious to hear your thoughts!
Relevant hashtags
#professional #attitude
Share screenshot to illustrate your main point
(see actual post above for reference of type of screenshot)
258
POST 36
A POST ON HOW
TO GET RICH
OR BECOME
SUCCESSFUL
259
ACTUAL POST: “v TOP
15 RICHEST PEOPLE IN
THE WORLD v“
v Top 15 Richest People in the World v
It is both amazing and heart-stopping to watch all of this money
change hands so quickly.
What’s insane is how many of these fortunes were borne from tech
entrepreneurs solving the problems of millions of people.
Watch the activity of the non-tech fortunes, then when a new tech
business like Facebook or Amazon hits a popular point. They soar
like nothing else. 📈
That’s what makes a successful start-up, though: find a pain point and
solve it, but for other businesses or for the public.
Do it well enough, and you could become one of the richest people
in the world.
What do you predict for the next 20 years? Do you think the tech wave
will eventually die out and some other industry will make new multi-
billionaires, or will tech and websites continue to top the charts?
260
A Post O n H ow To Get R ich O r B eco m e S uccess f ul
Would love to know your thoughts Z👇👇
#leadership
Source: RankingMan via YouTube
261
POST 36: TEMPLATE
Start with a title
v Top 15 Richest People in the World v
Make an observation
It is both amazing and heart-stopping to watch all of this money change
hands so quickly.
262
A Post O n H ow To Get R ich O r B eco m e S uccess f ul
Bring the readers’ attention to the money or the financial aspect
What’s insane is how many of these fortunes were borne from tech
entrepreneurs solving the problems of millions of people.
Mention a successful or a rich company that is popular
Watch the activity of the non-tech fortunes, then when a new tech
business like Facebook or Amazon hits a popular point. They soar like
nothing else. 📈
Try to address the reason for the success and the riches
That’s what makes a successful start-up, though: find a pain point and
solve it, but for other businesses or for the public.
263
T H E L I N K E D I N CO N T E N T B I B L E
Tell the readers they can achieve something similar
Do it well enough, and you could become one of the richest people in
the world.
Ask a well thought out, deep question
What do you predict for the next 20 years? Do you think the tech wave
will eventually die out and some other industry will make new multi-
billionaires, or will tech and websites continue to top the charts?
Ask your audience to engage in the comments
Would love to know your thoughts Z👇👇
264
A Post O n H ow To Get R ich O r B eco m e S uccess f ul
Relevant hashtag
#leadership
Source attribution
Source: RankingMan via YouTube
265
POST 37
INTRODUCE
A CONCEPT,
OPINION, OR AN
OBSERVATION
266
ACTUAL POST: “Z THERE ARE
VISIONARIES AND THERE
ARE INTEGRATORS. “
Z There are visionaries and there are integrators.
To run a successful business, you need both.
In this video, Steve Wozniak, co-founder of Apple, discusses how part
in the success of creating some of the first personal computers. 💻
By his own account, his focus wasn’t on what it would take to make
a large, powerful company succeed. He was just building what he
wanted, what interested him.
We don’t talk enough about Steve Wozniak, but he was the key
integrator in the early days of Apple. Both are key.
Visionary + Integrator = Rocket Fuel 🚀
267
T H E L I N K E D I N CO N T E N T B I B L E
Agree?
#apple #leadership #communication #innovation #rocketfuel
268
POST 37: TEMPLATE
Open with the opinion or observation
Z There are visionaries and there are integrators.
To run a successful business, you need both.
Briefly explain what the video is about
In this video, Steve Wozniak, co-founder of Apple, discusses how part in
the success of creating some of the first personal computers. 💻
269
T H E L I N K E D I N CO N T E N T B I B L E
Talk about the topic in brief
By his own account, his focus wasn’t on what it would take to make a
large, powerful company succeed. He was just building what he wanted,
what interested him.
Make an observation about the person in the video
We don’t talk enough about Steve Wozniak, but he was the key integrator
in the early days of Apple. Both are key.
Introduce an opinion
Visionary + Integrator = Rocket Fuel 🚀
270
I ntroduce A C once p t, O p inion , O r An O bservation
Ask for the readers’ opinion
Agree?
Relevant hashtags
#apple #leadership #communication #innovation #rocketfuel
271
POST 38
A RELATABLE
POST ABOUT
WORK CULTURE
OR EMPLOYEES
272
ACTUAL POST: “r THE
GREATEST MISUSE OF
EMPLOYEE TRUST IS TO
TAKE IT FOR GRANTED.”
😒 The greatest misuse of employee trust is to take it for granted.
Instead of treating the most loyal and passionate employees as valuable
resources for growth and success, they’re instead taken advantage of.
😔
Workplace culture shapes the employees in it. We’ve all seen it or
experienced it ourselves. Management insecure in their position
punish those who offer advice or ideas for how to be better.
This turns honesty into silence, or worse, lies. No company ever grew
from being surrounded by silent cogs. 😶
Reward your loyal employees. Listen to their ideas. Promote those
who work hard. 😃
Whereas great employees can be driven away through mistreatment,
good employees are made great through solid communication and
leadership. 👩💼
Do you agree? What are some other ways we can properly utilize
employee loyalty to the best effect?
Would love to know your thoughts in the comments Z👇👇
273
T H E L I N K E D I N CO N T E N T B I B L E
#leadership #judgements #ceo
Post 38: Template
Make a bold statement
😒 The greatest misuse of employee trust is to take it for granted.
Explain the statement in brief
Instead of treating the most loyal and passionate employees as valuable
resources for growth and success, they’re instead taken advantage of. 😔
An example of the statement that was made
Workplace culture shapes the employees in it. We’ve all seen it or
experienced it ourselves. Management insecure in their position punish
those who offer advice or ideas for how to be better.
274
A R el ata ble Post About Work C ulture O r E m p loy ees
Explain the problem in brief
This turns honesty into silence, or worse, lies. No company ever grew
from being surrounded by silent cogs. 😶
Introduce the solution
Reward your loyal employees. Listen to their ideas. Promote those who
work hard. 😃
Explain why the solution works
Whereas great employees can be driven away through mistreatment,
good employees are made great through solid communication and
leadership. 👩💼
275
T H E L I N K E D I N CO N T E N T B I B L E
Ask the readers’ opinion
Do you agree? What are some other ways we can properly utilize
employee loyalty to the best effect?
Convey the expectation
Would love to know your thoughts in the comments Z👇👇
Relevant hashtags
#leadership #judgements #ceo
276
POST 39
AN APPRECIATION
POST FOR
EVERYONE
277
ACTUAL POST: “👧EMPATHY
DRIES TEARS, BUILDS TEAMS,
AND SCORES POINTS 👧”
👧 Empathy dries tears, builds teams, and scores points 👨
Everyone needs a mentor or advocate to cheer them on.
Not just in life but also at work.
Mentoring is a brain to pick, an ear to listen, and a push in the right
direction.
Let’s give the mentors and supporters in our lives a round of applause
👏
278
An A p p reci ation Post For E v eryone
👇 Tag your mentor below and tell them “Thank You!” 🙏
#inspiration #community #success
279
POST 39: TEMPLATE
Introduce a general concept or an opinion or a title
👧Empathy dries tears, builds teams, and scores points 👨
Give an example of the above statement
Everyone needs a mentor or advocate to cheer them on.
Make an inference or an observation
Not just in life but also at work.
280
An A p p reci ation Post For E v eryone
Mentoring is a brain to pick, an ear to listen, and a push in the right
direction.
A shout out or an appreciation
Let’s give the mentors and supporters in our lives a round of applause 👏
A call to action to drive engagement and virality of appreciation
👇 Tag your mentor below and tell them “Thank You!” 🙏
3 relevant hashtags
#inspiration #community #success
281
POST 40
A POST ABOUT
LEADERSHIP OR
MANAGEMENT
282
ACTUAL POST:
“ON LEADERSHIP”
On leadership:
Children, dogs, and professionals all have the same reaction— to
distrust leadership that’s unstable.
As with dogs, consistency is key. If you only sometimes feed them
from your plate, they will always beg for it because they won’t know if
this time you’ll share or not.
If you don’t want them to beg, don’t share.
Ever.
The same is true for professionals. If you give an answer, be sure it’s
the same answer every time that question is asked.
Nothing is more detrimental to professional relationships than
inconsistent communication.
Be it pets, children, or employees, the instability in response will call
into question your ability to lead.
There’s nothing wrong with your team.
If you want stability in your workplace, it has to come from you.
Agree?
283
T H E L I N K E D I N CO N T E N T B I B L E
#leadership #business #communication #uk
Video credit: Kerwin Rae
284
POST 40: TEMPLATE
Open with the observation or the problem
On leadership:
Children, dogs, and professionals all have the same reaction— to distrust
leadership that’s unstable.
Make another bold statement or observation
As with dogs, consistency is key. If you only sometimes feed them from
your plate, they will always beg for it because they won’t know if this
time you’ll share or not.
285
T H E L I N K E D I N CO N T E N T B I B L E
Introduce the solution
If you don’t want them to beg, don’t share.
Ever.
Explain why in brief
The same is true for professionals. If you give an answer, be sure it’s the
same answer every time that question is asked.
Make a positive statement with regard to the problem
Nothing is more detrimental to professional relationships than
inconsistent communication.
Be it pets, children, or employees, the instability in response will call into
question your ability to lead.
286
A Post About L e a dershi p O r M a n ag e m ent
State an opinion
There’s nothing wrong with your team.
If you want stability in your workplace, it has to come from you.
Ask for readers’ opinions
Agree?
Relevant hashtags
#leadership #business #communication #uk
287
T H E L I N K E D I N CO N T E N T B I B L E
Source attribution
Video credit: Kerwin Rae
288
POST 41
HOW TO BUILD
A COMPANY
THAT CHANGES
THE WORLD
289
ACTUAL POST: “HOW
TO BUILD A COMPANY
THAT CHANGES THE
WORLD IN 7 STEPS”
How to build a company that changes the world in 7 steps:
1. Start each day with a task completed
Make your bed every morning to set the tone for success.
If you do have a bad day, you can at least come home to a made bed.
2. Don’t back down from sharks
There are a lot of sharks in the world.
If you hope to compete, you will have to face them head on.
3. Respect everyone
Entrepreneurship is the great equalizer.
Nothing matters but your will to succeed–
290
H ow To B uild A C o m pa n y T h at C h a n g es T he World
Not your color, not your ethnic background, not your education, not
your social status.
4. Know that life is not fair and you will fail often
When you are up against impossible odds, you are still on the right
path.
Believe in yourself and be driven by something deeper.
5. Don’t be afraid to take some risks and step up when times
are the toughest
How you act when your back is up against the wall will define you as
a leader.
Don’t lash out.
Do the unexpected.
Turn around, and climb your way to the top of the wall.
6. Face down the bullies, lift up the downtrodden
When everyone else says you can’t do it– that you’re not smart
enough, strong enough, experienced enough.
Relentless optimism is your secret weapon
7. And never, ever give up.
291
T H E L I N K E D I N CO N T E N T B I B L E
Because when you do all of these things–
You can change the world.
http://x.bamf.co/content-bible-41
292
POST 41: TEMPLATE
Bold statement that you are about to explain how to achieve
something seemingly impossible in a few simple steps
How to build a company that changes the world in 7 steps:
Start with an easy task that literally anyone can complete
1. Start each day with a task completed
Make your bed every morning to set the tone for success.
293
T H E L I N K E D I N CO N T E N T B I B L E
State why this seemingly insignificant first step is so important
If you do have a bad day, you can at least come home to a made bed.
Share a visual metaphor or real tangible example of how to be
resilient
2. Don’t back down from sharks
There are a lot of sharks in the world.
Emphasize why this is necessary to achieve your seemingly
impossible goal
If you hope to compete, you will have to face them head on.
294
H ow To B uild A C o m pa n y T h at C h a n g es T he World
Strike an emotional chord with a moral lesson that people will
want to praise
3. Respect everyone
Tie it back to your professional or business ambition
Entrepreneurship is the great equalizer.
Nothing matters but your will to succeed–
Double-down on the moral lesson to dig deeper on the emotional
message
Not your color, not your ethnic background, not your education, not
your social status.
295
T H E L I N K E D I N CO N T E N T B I B L E
Even though your steps are simple, remind your audience it will
never be easy
4. Know that life is not fair and you will fail often
When you are up against impossible odds, you are still on the right path.
You need a higher-purpose outside yourself to achieve anything
truly great
Believe in yourself and be driven by something deeper.
Embrace fear and take risks when necessary
5. Don’t be afraid to take some risks and step up when times
are the toughest
Bring your story back to professional lesson with a powerful punch
296
H ow To B uild A C o m pa n y T h at C h a n g es T he World
How you act when your back is up against the wall will define you as
a leader.
Provide inspirational quick list on how to handle hard situations
and haters
Don’t lash out.
Do the unexpected.
Turn around, and climb your way to the top of the wall.
Triple down on your moral high-ground and empowering selfless
mission to inspire others
6. Face down the bullies, lift up the downtrodden
When everyone else says you can’t do it– that you’re not smart enough,
strong enough, experienced enough.
297
T H E L I N K E D I N CO N T E N T B I B L E
Share your core value with the world that has helped you the most
over the years
Relentless optimism is your secret weapon
Finally, remind everyone of the most important lesson to never
give up and be relentless
7. And never, ever give up.
Drive home the message that achieving the impossible IS possible
Because when you do all of these things–
You can change the world.
298
THE END THAT’S
ALL FOR NOW,
FOLKS!
299
READY FOR MORE?
This little book is just the beginning…
The full LinkedIn collection contains 5 books with more information
than you can shake a stick at.
Not to mention, the full LinkedIn Influencer Academy with more than
10 hours+ of video lessons and walkthroughs along with additional
resources available nowhere else…
If you’re looking for more insider tips, step-by-step instructions to
blow up your LinkedIn presence and get more leads, these are the
resources for you.
Click the link for your full collection of BAMF books
covering all things LinkedIn… https://bamf.co/books
… so you can go wayyyy deeeeeeper into the ways of the force…
300
R E A DY FO R M O R E?
All step-by-step, with clear instructions and examples you can follow
along with — learning how to scale up your LinkedIn has never been
easier.
And if you think that’s the best we got, take a look at what the full
collection offers:
• The 126-page LinkedIn Bible: Handbook: Our BAMF
introduction to LinkedIn growth… This handbook is
the first book that we give our new team members to hit
the ground running. It’s easy to digest in a single day. It
provides a solid foundation for anyone new to LinkedIn
while giving enough new advanced knowledge to help
even people who’ve been killing it on LinkedIn level up.
• The 526-page LinkedIn Bible (available in print only):
Our Ultimate Written Linkedin Training System AND the
Official Guide to Our Linkedin Influencer Academy. This
book is seriously way too good to let leak out, so we only
sell it in print to prevent those pesky PDF pirates from
bootlegging it.
• The 215-page LinkedIn Content Bible: featuring over
42+ fill-in-the-blank posts designed to rapidly speed up
your content creation. With this blueprint, you’ll know
exactly what to write on LinkedIn to maximize post
engagement and drive more leads on autopilot.
• The 131-page LinkedIn Outreach Bible: with over
50+ fill-in-the-blank message sequences and examples
designed to help you reach out to more prospects in
a fraction of the time (these are proven, done-for-you
sequences).
• The 603-page LinkedIn Community Bible: with over
20+ guides created by top LinkedIn Influencers. This
guide will teach you all about the tools to use, and the
steps to take to generate more predictable leads with your
content.
301
T H E L I N K E D I N CO N T E N T B I B L E
• The BAMF LinkedIn Influencer Academy: with over
4 hours of premium video training, a private members
only community, live Q&A sessions, and more, BAMF
Academy is a full-course training system designed to
supercharge your growth through proven strategies and
tactics from the industry leads in growth on LinkedIn.
You can get all of this, and so much more.
To join the LinkedIn Influencer Academy, just go to https://bamf.
co/academy
302
ABOUT THE AUTHOR
The name’s Houston Golden.
I’m the Founder & CEO of BAMF — a company I’ve grown from $0
(yes, really) to well over $4M in revenue over a span of 3 years.
How did I do it? Well, it’s quite simple, really.
I’ve helped hundreds of business owners and executives get major
traction on LinkedIn (because when they win, we win).
Our proven process has turned hundreds of unknown founders into
LinkedIn Influencers, capable of churning out viral content and
generating over 350M+ organic views. 🚀
Using my growth hacking mindset and drive to win has proven
beyond essential to our business here at BAMF…
These days, we’re driving ROI for growing companies using cutting-
edge content and growth marketing tactics. We basically turned being
a “growth hacker” into a career.
No wonder we’re best known as the masterminds behind some of
LinkedIn’s top influencers.
To me, LinkedIn is more than just a social media platform.
LinkedIn is unlimited potential.